Bringing IoT Tribes together. Talk at British Embassy, March 2014

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Slides from a talk at British Embassy, Paris in March 2014. Using a user-design focused approach to bringing Internet of Things tribes together and going mainstream.

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  • The nameTechnology & hype driven Not focused on people
  • Bringing IoT Tribes together. Talk at British Embassy, March 2014

    1. 1. The IoT: More than hipsters, hobbyists & hype Mark Littlewood, Founder, The BLN @MarkLittlewood Internet of Things Forum 2014 April 15th, Cambridge, UK #IOT14 @The_BLN InternetOfThings.TheBLN.com #IOT14
    2. 2. What is biggest issue in IoT? • Standards • Security • Funding • IPV6 • Privacy • Network addresses • Object Discovery • Infrastructure • Scalability • Legal issues InternetOfThings.TheBLN.com #IOT14
    3. 3. The Rise of the Machines InternetOfThings.TheBLN.com #IOT14
    4. 4. What is the most important thing about technology? InternetOfThings.TheBLN.com #IOT14 It works! Me Users
    5. 5. A great Frenchman InternetOfThings.TheBLN.com #IOT14
    6. 6. INTERNETOFTHINGS.THEBLN.COM #IOT14
    7. 7. Anthropology & tribes in IoT InternetOfThings.TheBLN.com #IOT14
    8. 8. IoT and tribes of ‘normal’ • How do we get to mainstream users from where we are now? – Break down tribal boundaries – Make everything we do focused on users InternetOfThings.TheBLN.com #IOT14
    9. 9. The IoT Bar Bell InternetOfThings.TheBLN.com #IOT14 The IoT Bar Bell Bricoleur vs Engineer
    10. 10. Bringing IoT tribes together InternetOfThings.TheBLN.com #IOT14 Recognise him?
    11. 11. George Bush • “The problem with the French is they have no word for entrepreneur” • Entrepreneur ™ France InternetOfThings.TheBLN.com #IOT14
    12. 12. Bringing IoT tribes together InternetOfThings.TheBLN.com #IOT14 Users Customers Designers Anthropologists Academics Government Engineers Software People Hardware People Investors Entrepreneurs
    13. 13. Don’t compete on features InternetOfThings.TheBLN.com #IOT14
    14. 14. What predicts success? InternetOfThings.TheBLN.com #IOT14 A This product is Awesome! B This company is Awesome! C This Brand is Awesome!
    15. 15. Users are people InternetOfThings.TheBLN.com #IOT14 I am Awesome!
    16. 16. Users are people InternetOfThings.TheBLN.com #IOT14 “It‟s not about how the user feels about us.” “It‟s about how the user feels about himself, in the context of whatever it is our product, service, cause helps him do and be.” Kathy Sierra, The Science of „Badass‟
    17. 17. Feature Badass vs User Badass InternetOfThings.TheBLN.com #IOT14 Brand Goal User Goal Be perceived as awesome Be awesome
    18. 18. Who are your users? InternetOfThings.TheBLN.com #IOT14
    19. 19. What will make your users feel awesome? InternetOfThings.TheBLN.com #IOT14
    20. 20. IoT Forum 2014, 15th April InternetOfThings.TheBLN.com #IOT14 Users Customers Engineers Software & Hardware Investors Entrepreneurs Distributors
    21. 21. IoT Forum 2014, 15th April InternetOfThings.TheBLN.com #IOT14 20% discount Use code: Rocher
    22. 22. InternetOfThings.TheBLN.com #IOT14 @THE_BLN GROUPS>THE BLN Internet of Things Forum April 15th, Cambridge, UK Where IoT is a people business Mark@thebln.com

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