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Even data warehousing software has a personality – even if you might not want to spend your leisure time with it. Whether you are aware of it or not, everything you ship will reflect the values and culture of your business. Organisations spend a lot of time reflecting on and thinking about their internal values but these are not necessarily embedded in the software you ship. All software has a personality – it can be passive-aggressive, boring, dominating, supportive, helpful, even fun. What does your software say to your customers? Can you build software people love, even if it’s doing the kind of things people hate to do? Sarah draws on her experience delivering projects at every scale to show how you can build software that delights customers, no matter what it’s doing.