This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Once upon a time, enterprise software was a safe bet for entrepreneurs and investors. This is no longer true. Since Salesforce.com launched in 1999, SaaS has shifted software from being a capital investment to recurring operating expense for customers, but for startups the funding from big upfront licenses is gone. SaaS has become canonical, but four other profound changes have transformed the world in which enterprise software firms operate:
Open source software.
Internal IT departments have largely changed focus to “keeping the lights on” and protecting systems from cyber attack.
The decline in access to public equity markets
What are the implications for building a B2B SaaS business?
Bill discusses the opportunities and challenges that the new enterprise paradigm presents entrepreneurs from the perspective of someone with five decades of experience investing and founding software companies.