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Must. Love. My. Startup.

10 minute rant on product development from founder's perspective.

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Must. Love. My. Startup.

  1. 1. MUST. LOVE. MY. STARTUP. @markkokaru
  2. 2. thebrandmanual.com Bränding Markko Karu
  3. 3. WHAT IF BLOOMBERG, NASDAQ AND ANGELLIST HAD A BABY? SEARCH & FILTER STARTUP ANALYTICS BENCHMARKING TRACKING TRACK CREATE, LEAD & BACK SYNDICATES INVEST BROWSE BUY SELL TRADE www.funderbeam.com
  4. 4. FITS WORK INTO YOUR TIME www.hourdini.com
  5. 5. 10% SUCCESS RATE
  6. 6. FREE WILL IS A BITCH.
  7. 7. MUST. DO. MORE.
  8. 8. CHANGE USER NEED YOUR STUFF ANYTHING THEY ARE USING NOW
  9. 9. PEOPLE DO THINGS THAT THEY WOULD NEVER TELL YOU.
  10. 10. PRIVACY
  11. 11. thebrandmanual.com “People don’t want to buy a quarter-inch drill. Theywant a quarter-inch hole!” Theodore Levitt
  12. 12. PAIN “What I’ll endure” search / buy learn / try implement GAIN “What I’ll get” advantage effect / ability savings © Michael Skok
  13. 13. PAINGAIN Transition cost? Not to change is easier Existing solution is good enough INERTIA © Michael Skok
  14. 14. PAIN GAIN 10 x BETTER INERTIA © Michael Skok
  15. 15. RETURN RETURN REWIND SEE A MOVIE
  16. 16. http://momtestbook.com
  17. 17. SELL WHAT THEY WOULD LIKE TO BUY. @markkokaru

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