Your deserving2010 Target Award winners.
Our                                                                   Board of Directors                                  ...
Good evening,                                                                              As this year’s chair and a memb...
LifetimeAchievement                             Award Stanley N.Direct  MeretskyMarketing             Pioneer After gradua...
GoldenTarget                                                         GoldenTarget                                         ...
AutomotiveOver                                                                                                            ...
AutomotiveUnder                                                                                                           ...
Business and                                                                                                              ...
Financial Products                                                                                                       I...
InsuranceUnder                                                                                                            ...
Information                                                                                                               ...
Publishing/                                                                                                               ...
Retail and                                                                                                         Travel ...
Flip (graphics face                                                                    Continue folding at dotted         ...
A chance  More    to changethan anawards    a life.  show.                      Photography	©2010	Joe	Vaughn
Thanks.          The	DMAD	and	2010	Target	Awards	Committee	would	like	to	thank	the	EGT	Group		          and	Xpedx	Seaman-P...
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DMAD Target Awards

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DMAD Target Awards

  1. 1. Your deserving2010 Target Award winners.
  2. 2. Our Board of Directors PastDMAD President Larisa Walega, Ziebart International Presidents Vice President/ Andrew Price, Polk Corporate Membership Secretary Erin Rosenberg, CE 2007–08 Dan Chester Treasurer Alex Della Torre 2006 –07 Ralph Jaworowski Our AIMS Bob White, TGI Direct Patrick McFarland, Ford Motor Company 2005 –06 Jennifer Monaghan Past President Ralph Jaworoski, ICS Heritage 2004–05 Tom Fitz Web Site Don Smith, Marketing Associates 2003–04 Betsy Christianson Marketing Steven Simons, DP & Company 2002–03 Bruce Moyer Individual Membership Meghan Moreau, MRM Worldwide In 1959, a group of specialized marketers gathered 2001–02 Nancy Kubinski Target Awards Mark Russell, Wunderman – Toronto Programs Jeremy Meadows, McCann Erickson to create the Direct Mail Club of Detroit. It was, 2000–01 Susan Bedard Response and is, an organization in which individual members Our Julia Merlino, CE 1999–00 Karen Chutz share their expertise, learn from each other, and 1998–99 Craig Erlich Mission grow as direct marketers. 1997–98 Betsy DeLage 1996–97 Ann Dixon Over the years, times have changed and so has 1995–96 Nancy Leavy The DMAD is constantly working to the framework of this organization. With the 1994–95 Sara Kane keep pace with changes in the industry. advent of electronic communication, the value 1993–94 Karen Surma In the spirit of continuous improvement, of direct response has increased. Our association 1992–93 Duane Dub our goals and vision for the new 1991–92 Barbara Kisch has broadened with the times and now offers millennium are reflected in the 1990–91 Roger Opipari membership to individuals and firms that did not following mission statement: 1988–90 Roberta Black exist in earlier days. 1986–88 Robert Breese To provide value Participation within the organization has increased 1985–86 John Hobart to our members by year after year, and the DMAD currently has the 1984–85 David Marold being Michigan’s support of nearly 500 members. Several name 1983–84 Russell Smith 1981–83 Ellen Shook premier direct and changes have occurred, reflecting the interests 1979–81 Billy Poirier interactive marketing of the group, and we are now known as the 1978–79 Richard Holloway resource for news, Direct Marketing Association of Detroit (DMAD). 1977–78 Phillip Floyd education, career The group continues to appeal to print and 1976–77 Ronald Cunningham development, electronic users and practitioners as well as a wide 1975–76 Eldon Marwede recognition, and variety of suppliers. 1973–75 John Smith networking while The most recent innovation for this organization 1973 Robert Tyler fostering a occurred in 2007 when it agreed to serve as an 1971–73 Stanley Meretsky community in affiliate of the national organization in New York, 1970–71 Ray Canafax which experience, the Direct Marketing Association (DMA). 1969–70 Richard Beach ideas, and 1968–69 Richard Ross 1967–68 Brien Schweikart opportunities The prosperity enjoyed by the DMAD since its 1966–67 George Staudt are shared. inception is a direct result of the great minds that 1965–66 Gordon Morris have been involved in shaping the organization over 1964–65 Bernard Bogue the years. The previous DMAD presidents (listed 1963–64 James Defebaugh at right) are undoubtedly some of the most talented 1962–63 Paul Sampson professionals in the direct marketing industry. 1961–62 Carl Welti 1960–61 Bruce Andrews 1959–60 Gerald Sklar
  3. 3. Good evening, As this year’s chair and a member of the DMAD Board of Directors, I welcome you to the 2010 Target Awards, where we come together to celebrate the achievements of our industry and the collective greatAs the President of the Direct Marketing Association of Detroit (DMAD), I’d like to work of our talented people. It’s a time when we put aside our tribal differences and simply recognize the work the agencies in our great city create.welcome you to this year’s Target Awards! 2009 represented one of the most challenging years many of us have ever faced – with Detroit’s agenciesAs we continue to weather the storm of these trying economic times, we once again feeling the brunt of the challenges. We watched as sister agencies started to fade, or in some cases,all deserve this night to kick back, relax, and celebrate the hard work, dedication, and fall altogether – agencies where many of us have worked.brilliant minds that came together to create such outstanding direct response in 2009! Yet, Detroit is a resilient city, with a deep heritage built of determination, iron, and grit. The Target AwardsCongratulations to all of tonight’s winners – what an amazing amount of talent we have shows us at our best. Which is why we chose a humorous approach as the lead-up to this year’s award show. We felt that if we can’t find humor in ourselves, in our positions, in our agencies, in these times,right here in Detroit! then…well…Martinis must be shaken. Emotions must be stirred.Tonight, we also celebrate our Lifetime Achievement Award recipient – DMAD Past We have so much to celebrate tonight, and truthfully, we wouldn’t be celebrating at all if it wasn’t for our sponsors. Thank you! Without your generous support, the Target Awards would not be possible.President and direct marketing pioneer Stanley Meretsky. An avid supporter of the So, a special thanks to Team Detroit, Polk, Microsoft, Time Inc., Experian, Facebook, and Google.DMAD and advertising in Detroit, Stan is still on the move as he serves to help drive A very loud, encore-like thank you to Scott Taylor, Kent Graham, and the team at CE, our trusty creativeinternational business to Michigan. partners and creators of the wonderful work you’ve been receiving over the past four months. With two parts humor, three parts moxie, and four parts rock-solid strategy, they’re a beacon to us all!The DMAD is a nonprofit organization that is focused on bringing folks in the direct-response media space together to learn, share, network, and work to achieve personal I’d also like to thank our print production partners for their contributions to this year’s materials: Allied Printing Company, Clark Graphics, Inc., the EGT Group, TGI Direct, Inc., Wolverine Solutions Group,and professional goals. We are truly fortunate as an association to have a strong and Xpedx Seaman-Patrick Group.heritage of industry leaders who come together to give their time and talents so that I also need to thank Joe Vaughn for his powerful photography and Ringside Creative Studios for theircollectively we can all advance. amazing video production: Doug Cheek, Chad Emerson, Jim Karnes, Chris Randolph, Jason Rohler, Jay Scott, Steve Tocco, and Keir Yee. Not only were they incredible to work with – showing the highestThank you to our sponsors who continue to help make memorable events like level of professionalism and a “can-do” attitude – they were “all in” from the onset!this evening possible. Also, a huge thank-you to our committee led by Board Director Without hesistation, I need to thank the committee members. This committee is the embodiment ofMark Russell. This group of individuals has given countless volunteered hours to “great team,” and I’d like to personally thank Lynne Schrage, Kiran Lenz, Jason Swinney, Larisa Walega,ensure an evening we will never forget! Alex Della Torre, and Julia Mounts.Have a great night! Lastly, many thanks to tonight’s Master of Ceremonies, Kelly Holmes, who is returning for a second time. Please sit back and enjoy the 2010 Target Awards! We are all bound by two powerful, common denominators: Detroit and Direct Marketing. Let’s celebrate this together! Tonight! Larisa WalegaDMAD Mark RussellDMAD President Board Director President’s Chair’s Letter Letter
  4. 4. LifetimeAchievement Award Stanley N.Direct MeretskyMarketing Pioneer After graduating from Wayne State University, Stan spent 25 years in Detroit advertising – first with the Auto Club of Michigan and later with Faygo Beverages and Wunderman Cato Johnson. In 1978, Stan founded Meretsky Response, the first agency in Michigan to specialize in direct-response marketing. Meretsky Response earned numerous awards as it helped establish direct marketing as a go-to medium with Michigan- based businesses. During his career, Stan was an active member of many professional organizations, including the Adcraft Club, the Friends of the Detroit Public Library, and the Direct Marketing Clockwise starting above: Ed Baranowski, Stan Meretsky, Hal Burnett, Association of Detroit, where he served as President from George Bonk (standing), and Ray Canafax, Vi Davidson, Donn Wolf 1971 to 1973. During his tenure with the DMAD, Stan played (sitting); Stan in 1982; Stan as a young, fashionable DM exec; a key role in launching the Target Awards. Stan as 1988 Silver Star winner; the lighter side of Mr. Meretsky. In 1992, Stan started McCullough Corporation, a firm that helps manufacturers sell off excess merchandise, obsolete products, and unused equipment. Currently, Stan is on the Board of Directors of the Michigan Israel Business Bridge, an organization dedicated to fostering business relationships between Michigan and Israeli companies to help Michigan grow.
  5. 5. GoldenTarget GoldenTarget AwardHistory of Winners Award The Golden Target 2010 USPS DRTV “Seminar” United States Postal Service, CE Award is presented 2009 Environmailism Campaign to the agency that United States Postal Service, CE submits the entry 2008 CRM Campaign deemed best of show United States Postal Service, CE by our independent 2006 Lincoln’s Little Book of Rewards judging panel. It Lincoln, Wunderman Detroit recognizes the most 2005 Delicate Balance outstanding work Comerica, Michael Flora & Associates for the year. 2004 18th Century Collections Online Thomson Gale Self-Promotion, Thomson Gale 2003 GM Motor Club Motors Insurance Corp., Strategy Network 2002 Oldsmobile Ryder Cup Matches Promotion Oldsmobile, Beach Communications 2001 Mazda Tribute Pre Launch Mazda, Doner Direct 2000 Thank You Creative Test Whirlpool, Campbell-Ewald 1999 Oldsmobile Intrigue X-Flier Expo and Movie Launch Campaign CE Oldsmobile, Frankel USPS DRTV “SEMINAR” 1998 Brooks & Dunn Mid-America Concert Promotion UNITED STATES POSTAL SERVICE and Follow-Up Campaign Client: Joyce Carrier Volvo North America, Parks Production, LTD. Chief Creative Officer: Mark Simon 1997 Ski-Doo Sticker Mailing Creative Directors: Jim Gorman, Marcia Levenson Ski-Doo, Ogilvy & Mather Art Supervisor: Craig Marrero 1996 The Flora Collection Associate Creative Director: Keith McLenon Michael Flora & Associates Self-Promotion Copy Supervisor: David Bierman Michael Flora & Associates Managing Director: Mark Bellissimo 1995 Saturn Homecoming Program Group Management Supervisor: Greg Seraydarian Saturn, Carlson Marketing Group Management Supervisor: Debbie Spencer Senior Account Executive: Kevin Husson 1994 Business First Video Mailing Group Director, Solutions Planning: David Lockwood Continental Airlines, LINTAS Marketing Company Manager, Solutions Planning: Paul Serilla 1993 Buick Hole-In-One Sweepstakes Producer: Laura McGowan Buick, R. L. Polk & Co. 1992 The Gulfstream/V Campaign Gulfstream Aerospace Corp., Ross Roy
  6. 6. AutomotiveOver $500/M Tips onMaintaining Even If Self-WorthYou Didn’t Not all direct marketers can get a shiny award Win. to give them a sense of personal value. That’s why this Target Awards program contains “quick-me-ups” from 1 the best-selling book Loving Yourself When 1 2 Others Only Sort of Like You. Use these whenever you’re feeling down. Like tonight if you didn’t win. 3 Recite 1st Place Target Award 2nd Place Target Award 3rd Place Target Award regularly: TEAM DETROIT TEAM DETROIT MARkETING ASSOCIATES FORD 3-D MAILING FORD PRINT-ON-DEMAND BROCHURE FULFILLMENT FORD TRUCk COMMERCIAL CONNECTION FORD MOTOR COMPANY FORD MOTOR COMPANY FORD MOTOR COMPANY “Today, Client: Oliver Dixon Client: Oliver Dixon Creative Director: Jerry Curtis Account Supervisor: Rita McMorris Account Supervisor: Charmain Tessmar Designers: Steve Fritsch, Kristin Merrill Senior Direct Strategist: David Blomquist Senior Direct Strategist: David Blomquist Writers: Cliff Sevakis, Jerry Curtis I am wearing Senior Art Director: Joe Gielniak Senior Print Production Manager: Wendy Swamba Senior Art Director: Joe Gielniak Creative Director/Copywriter: Peter Levin Project Managers: Kanah Pulliam, Kevin Smith Production Manager: Mike Nucci a criticism- Direct Mail Producer: Teresa Millner Account Manager: Mark Hamady proof vest.”
  7. 7. AutomotiveUnder Business and $500/M Consumer ServicesOver $500/M 1 1 3 2 3 2 1st Place Target Award 2nd Place Target Award 3rd Place Target Award 1st Place Target Award 2nd Place Target Award 3rd Place Target Award TEAM DETROIT CE CE CE CE CE 2009 GENUINE DIRECT LOYALTY PROGRAM GM OWNER LOYALTY LAURENWANTSTOkNOW.COM USPS DRTV “SEMINAR” USPS SIMPLER WAY TO SHIP DIRECT MAIL USPS DOWN ECONOMY CAMPAIGN FORD CUSTOMER SERVICE DIVISION GENERAL MOTORS MCCARTHY AUTO GROUP UNITED STATES POSTAL SERVICE UNITED STATES POSTAL SERVICE UNITED STATES POSTAL SERVICE Creative Director: Randy Latocki Chief Creative Officer: Mark Simon Client: Lauren McCarthy Client: Joyce Carrier Client: Joyce Carrier Client: Joyce Carrier Art Director: Ryan Swartz Group Creative Director: Susan Logar Brody Chief Creative Officer: Mark Simon Chief Creative Officer: Mark Simon Chief Creative Officer: Mark Simon Chief Creative Officer: Mark Simon Writer: Steve Ockerman Creative Director: Joel Benay Group Account Manager: Adam Wilson Creative Directors: Jim Gorman, Marcia Levenson Creative Directors: Jim Gorman, Marcia Levenson Creative Director: Jim Gorman Production: Teresa Millner Assoc. Creative Directors: Nance Piggins, David Glass Creative Director: Laura Rogers Art Supervisor: Craig Marrero Assoc. Creative Directors: Scott Taylor, Kent Graham Assoc. Creative Directors: Scott Taylor, Kent Graham Account Representatives: Kathryn Mellor, Leiann Marino Art Supervisor: Lindsay Barber Associate Creative Director: Bill Savage Associate Creative Director: Keith McLenon Senior Art Director: Terry Sharbach Art Supervisor: Amy Wolfe Data Analysts: Carolyn Morgan, David Pasick, Pam Conklin Copy Supervisor: Becky Celestini Project Management Supervisor: Lynette McCombs Copy Supervisor: David Bierman Copywriter: Sarah Schmid Senior Copywriter: Chris Seiger Art Directors: Robyn Wehab, Angie Saigh, Denise McQuillan, Project Management Specialist: Katherine Avesian Managing Director: Mark Bellissimo Production Manager: Kathy Monear Production Manager: Kathy Monear Jhonathan Etanislao, Danielle Beeker Information Architects: Konstantinos Kripintiris, Group Management Supervisor: Greg Seraydarian Operations Manager: Shelly Desmet Operations Manager: Shelly Desmet Jr. Art Directors: Kristi Roberts, Michelle Graham Alice Coleman Management Supervisor: Debbie Spencer Program Managers: Kelly Gebby, Jenn Groh Art Buyer: Tatyana Luneva Writers: Mary Abraham, Matt Bobryk, Tom Forde, Intrastructure: Mike Pieterson Senior Account Executive: Kevin Husson Art Buyer: Tatyana Luneva Managing Director: Mark Bellissimo Todd Wicks, Jeff Hatch, Kristin Wicks Quality Assurance: Kristine Zielinski Group Director, Solutions Planning: David Lockwood Managing Director: Mark Bellissimo Group Management Supervisor: Greg Seraydarian Account: Amy Cathcart, Tom Dow, Julia Mounts, Developer: Mark Montri Manager, Solutions Planning: Paul Serilla Group Management Supervisor: Greg Seraydarian Management Supervisor: Marie Danias Rich Murphy, Amy Keucken, Nancy Randlett, Content Strategist: Stephanie Tardy Producer: Laura McGowan Management Supervisor: Shari Ferlito Account Executive: Mike Mazur Tena Hermance, Pam Kern, Mary Doris Smith Social Media Supervisor: Stacey Vick Senior Account Executive: Dawn Oliver Associate Account Planner: Leslie Baranowski Production/QA/PA: Debbie Moore, Barb Kubert, Max Castillo, Social Media Planner: Elizabeth Kemp Account Executives: Pete Thrubis, Dan Bolday Director Strategic Analytics: Janice Easton Gerald Huguenin, Nancy Haugh, Adrienne Milantoni, Manager, Solutions Planning: Paul Serilla Analytics: Jeff Beller, Julie Bachholzky Joan Karas, Jude Santos, Dan Porter, Rob McCallum Analytics: Jeff Beller, Julie Bachholzky
  8. 8. Business and Financial ProductsConsumer ServicesUnder and ServicesOver $500/M $500/M 1 1 3 State to yourself 2 as if you 1st Place Target Award CE 2nd Place Target Award MARkETING ASSOCIATES 3rd Place Target Award CE mean it: 1st Place Target Award CE WOMEN IN NAVY RATING INTEGRATED CAMPAIGN UNITED STATES NAVY MARkETING ASSOCIATES WEBSITE MARkETING ASSOCIATES deliver MAGAzINE, VOL. 5, ISSUE 1, MARCH 2009 UNITED STATES POSTAL SERVICE “It’s not true BIG RED USAA that nobody Clients: John Bird, LDCR Olivia Bethea Account Supervisor: Lauren Menna Creative Director: Jerry Curtis Client: Lori Savage Chief Creative Officer: Mark Simon Managing Director: Kathleen Donald Chief Creative Officer: Mark Simon Account Executive: Ashley Rule Designers: Angela Ferrell, Chris Freitag Chief Creative Officer: Mark Simon Creative Directors: Jon Stewart, Doug Blanchard Account Director: Kevin Wertz Digital Integration Director: Ann Phipps Media Director: Dan Rioux Writers: Jerry Curtis, Cliff Sevakis Creative Director: Laura Rogers likes me Associate Creative Director: Anthony Giordano Management Supervisor: Chris Day Associate Creative Directors: Eric Olis, Media Supervisor: Kyra Wilson Production Manager: Pat Cubbler Art Director: Grayson Cardinell Senior Art Directors: Jason Fetterman, Assistant Account Executive: Meghan McAlister Dan Ames, Michael McCallum, Ilya Hardey Media Planner: Pat Doherty Programmer: Vidhya Neelankantan Art Production Manager: Joseph Ferraro Jake Kidd, Meg Novak Group Dir., Solutions Planning: David Lockwood because Copy Supervisor: Jeff Warner Project Manager: Tom Bogner Editorial Director: Dan Grantham Copy Supervisor: Clif Simmons Manager, Solutions Planning: Randy King Art Supervisors: Al Majewski, David Barlow Social Media, Group Director: Dave Linabury Associate Editorial Director: Darrell Dawsey Senior Copywriters: Jason Danielewicz, Dan Moshier Solutions Planner: Christina Jacobs Multimedia Art Director: Mary Broedell Social Media Supervisor: Anjanee Szczupak Copy Editor: Sheila Walsh Dettloff Creative Program Intern: Caitlin Pasquelone Associate Solutions Planner: Pete Thrubis Senior Copywriter: Bruce Carlson Senior Art Director: Brandi Mitra Managing Director: Kathleen Donald Director, Digital Operations: Jason Macemore Technology Manager: James Sanders Editorial Assistant: Christine Bardelline Account Director: Angelo Acord Group Account Manager: Adam Wilson I like myself.” Manager, Print Production: Jim Moore Senior Print Producers: Kathy Monear, Craig Rinkel Broadcast Producers: Jason Robertson, Laura McGowan Account Director: Jennifer Monaghan Associate Publisher: Julie Preston Executive Producer: Linda Kemp Group Management Supervisor: Joe Gaulzetti Project Manager: Mary Carlington Associate Broadcast Producer: Kevin Hock Management Supervisor: Tena Hermance Publication Coordinator: Katherine Avesian Production Manager: Lynn Sarosik
  9. 9. Financial Products InsuranceOver and ServicesUnder $500/M $500/M 1 Every morning, remind1 yourself: 1st Place Target Award CE “I don’t need 1st Place Target Award candy bars, DUFFEY PETROSkY INVITATION TO jOIN BLUE CROSS BLUE SHIELD CAMPAIGN 2009 USAA BLUE CROSS BLUE SHIELD prescriptions, Chief Creative Officer: Mark Simon Chief Creative Officer: Bruce Duffey Executive Creative Director: Susan Logar Brody Art Director/Associate Creative Director: Mike Lowes Creative Directors: Jon Stewart, Doug Blanchard or 120-proof Executive Creative Director/Writer: Bill Hyde Associate Creative Director: Jennifer Thomas Art Supervisor: Becky Celestini bourbon to Senior Art Director: Robyn Wehab Senior Print Producer: Kathy Monear Production Arts Supervisor: Cheryl Addington feel good.” Managing Director: Kathleen Donald Account Director: Kevin Wertz Management Supervisor: Keith Clark Senior Account Supervisor: Michele Gage Account Executive: Bill Tuckfield Group Director, Solutions Planning: David Lockwood Manager, Solutions Planning: Randy King
  10. 10. InsuranceUnder Information $500/M TechnologiesOver $500/M 1 12 3 2 1st Place Target Award 2nd Place Target Award 3rd Place Target Award 1st Place Target Award 2nd Place Target Award Be sure to BUDCO BUDCO BUDCO R. L. POLk & CO. R. L. POLk & CO. BE SMART, STAY WELL MEDICARE LEAD GENERATION TURNING 65 MEDICARE LEAD GENERATION POLk CASH FOR CLUNkERS CAMPAIGN ISOTECH 2009 ST. jOHN HEALTH SYSTEM/PHYSICIAN HEALTH ALLIANCE PLAN HEALTH ALLIANCE PLAN R. L. POLk & CO. R. L. POLk & CO. REFERRAL DEPARTMENT Client: Mary Beth Day Writer: Mike Bell Writer: Maureen Abele Graphic Design: Janelle Gurchinoff Writer: Maureen Abele Graphic Design: Janelle Gurchinoff Art Direction: Heather Juneau S.M.I.L.E.: Creative Directors: Jeffrey Stone, Amy Vance Copywriter: Jeffrey Stone Designer: Amy Vance Creative Directors: Jeffrey Stone, Amy Vance Copywriter: Jeffrey Stone Designer: Amy Vance Skip Merrily Art Direction: Heather Juneau Account Management: Claudia Vala Account Manager: Christy Kozlowski Account Manager: Christy Kozlowski Web Manager: Kristina Kacy Web Manager: Kristina Kacy Print Production: Joe Stoeckle Show Coordination: Kelly Quintana Into Life Account Representatives: Andrew Price, Brad Korner, Print Production: Joe Stoeckle Joe Toth, Laura Murray Account Representatives: Joe Jurkiewicz, Joe Adrid, Susan Krass, Tami Thumm, Everyday. Matthew Safran, Donna Lewis
  11. 11. Information Not-For-ProfitTechnologiesUnder $500/M Each day, tell yourself: “Sticks and stones may break my bones, but people questioning 1 2 my ability, discounting my ideas, scoffing at my opinions,1 ignoring my suggestions, and revising 3 1st Place Target Award MARkETING ASSOCIATES everything 1st Place Target Award GALE 2nd Place Target Award MARkETING ASSOCIATES 3rd Place Target Award kAUFFMAN FOUNDATION but the word LOGICALIS TRAINING PORTAL ACCESSMYLIBRARY IPHONE APP INTRODUCTION wayne county connect MAGAzINE BRANDING/MARkETING UEP – A PROGRAM OF LOGICALIS GALE WAYNE COUNTY THE kAUFFMAN FOUNDATION IN SECOND LIFE ‘the’ in my Creative Director: Jerry Curtis Marketing Communications: Tina Creguer Graphic Designer: Mark Leibold Web Designer/Programmer: Joe Becker Director, Creative Services: Mary Kay Dodero Editorial, Research, and Ad Sales: Howard English Writers: Nick Lico Director, Electronic Media: Mary Claire Krzewinski Account Executive: Kelly DiCicco Production Manager: Pat Cubbler presentations Director, Corporate Communications: Linda Busse Senior Interactive Producer: Don Wellman will never Programmer: Vidhya Neelankantan Print Buyer/Mail Supervisor: Marilyn Jackman Print Copywriter/Project Manager: Susan Salter Print Designer: Marj Scott hurt me.” Web Copywriter/Project Manager: Dan Sanborn Web Designer: Kate Pultz HTML Developer: Jennifer Burns Programs Manager: Beth Hoffman Strategist: Tony Bottrell
  12. 12. Publishing/ Publishing/EntertainmentOver EntertainmentUnder $500/M $500/M 1 1 At various times throughout the day, praise your entire being: 2 “I love my head. 1st Place Target Award GALE 1st Place Target Award GALE CENGAGE LEARNING 2nd Place Target Award GALE I love my elbow. AASL TRADE SHOW COLLATERAL GALE GRzIMEk’S ANIMAL LIFE LAUNCH GALE CENGAGE LEARNING 10 FOR $2,500 SALE GALE I love my bushy ear hairs. Marketing Communications: Tina Creguer Director, Creative Services: Mary Kay Dodero Marketing Communications: Tina Creguer Director, Creative Services: Mary Kay Dodero Marketing Communications: Tina Creguer Director, Creative Services: Mary Kay Dodero I love my appendix, even Director, Electronic Media: Mary Claire Krzewinski Director, Electronic Media: Mary Claire Krzewinski Director, Electronic Media: Mary Claire Krzewinski Print Buyer/Mail Supervisor: Marilyn Jackman Senior Interactive Producer: Don Wellman Web Copywriter/Project Manager: Dan Sanborn Exhibits & Events Coordinator: Latrescia Murphy Director, Corporate Communications: Linda Busse Web Designer: Kate Pultz though it was removed Strategist: Chris Posa Web Copywriter/Project Manager: Dan Sanborn HTML Developer: Preetha Gangadharan Senior Director, Trade Shows & Exhibits: Kathy Young Web Designer: Kate Pultz Web Application Developer: Mat Smith Print Copywriter/Project Manager: Peter Dresser HTML Developer: Preetha Gangadharan Programs Manager: Harmony Faust when I was 14.” Web Copywriter/Project Manager: Tom DiJulio Web Designer: Art Chartow HTML Developer: Preetha Gangadharan Print Buyer/Mail Supervisor: Marilyn Jackman Print Designers: Shana Mueller, Marj Scott Print Copywriters/Project Managers: Strategist: Chris Posa Print Designer: Marj Scott Peter Dresser, Susan Salter Programs Manager: Harmony Faust Strategist: Chris Posa
  13. 13. Retail and Travel and Hospitality/Direct SalesUnder TransportationUnder $500/M $500/M When you’re feeling down, 1 say to yourself:1 “I know 1st Place Target Award I’m special 1st Place Target Award because I MARkETING ASSOCIATES CE FORDMARkET.COM WYNDHAM REWARDS SPRING REACTIVATION DIRECT MAIL FORD MOTOR COMPANY WYNDHAM WORLDWIDE Creative Director: Jerry Curtis Web Designers/Programmers: don’t look like Chief Creative Officer: Mark Simon Group Creative Director: Susan Logar Brody anyone else.” Chris Freitag, Joe Becker Creative Director: Raymond Allston Writers: Phil Rossi, Cliff Sevakis Supervisor Copywriter: Becky Celestini Project Managers: Scott Bragg, Phil Rossi Managing Account Director: Tracie Reihm (Don’t use if Production Manager: Allen Rudolph Group Management Supervisor: Jeanne Umholtz Account Manager: Ann Marie Hribar Senior Account Executive: Erin Rosenberg Application Manager: Harpreet Jassal Assistant Account Executive: Andrea Daane you’re a twin.) Production Specialist: Laura Eagan Direct Data Analytics: Amy Cronin Senior Programmer/Analyst: Jean Hunt
  14. 14. Flip (graphics face Continue folding at dotted R. L. Polk & Co. is the premier down). Fold A. lines toward center on B. A. and B. corners both sides. Start toward provider of automotive intelligence Center line center. B.A. and marketing solutions. Center line Open fold.Tear out. Foldat center, right Plane complete.to left. A. B. Center line m troit.co ing. werf ul th e teamd . It’s a po IONS . No egos s . No wall LAT O ne team s. nn e r ATU wi derman . ward NGR a and Wun AD M Polk collects and interprets global data, and provides th e D indshare extensive automotive business expertise and insight CO l to help customers understand their market position, t o al g ilvy, M identify trends, build brand loyalty, conquest new business and gain a competitive advantage. OUR ,O T, Y&R Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and encies: JW insurance companies, advertising agencies, media NDS companies, consulting organizations, government ndar y ag agencies and market research firms make good business decisions. The result is a positive impact SE F ive lege on their business. www.polk.com
  15. 15. A chance More to changethan anawards a life. show. Photography ©2010 Joe Vaughn
  16. 16. Thanks. The DMAD and 2010 Target Awards Committee would like to thank the EGT Group and Xpedx Seaman-Patrick Group for contributing their time, energy, creativity, and products to this book – and the following sponsors for their financial support: • Team Detroit • R. L. Polk & Co. • Google • Facebook

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