Free Onpage SEO Guide


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On page SEO can be complex.

So I created a FREE simple SEO how to guide to make it simple to understand and implement exactly what you need to know to get to the top of Google. I have used these strategies hundreds of times and have achieved first page rankings in as soon as 4 weeks! See my website (it ranks number #3 on the first page of google ABOVE the maps listings for “auto body santa rosa”) it took me only 5 weeks to get to the #3 spot – using white hat methods that Google loves.

Its a 23 page book that breaks down on page SEO for you step-by-step and gives you examples of how to implement every last detail quickly and easily.

The methods in this SEO how to guide are “White-Hat” – ok some are on the borderline. Some of the methods are going to be a surprise to you and may be newer ways of doing on page SEO. But none of these methods described here will get you kicked out of Google or de-indexed from the search engines.

Yes this guide is Panda and Penguin ready and will still allow you to rank and even beat sites that have been active for years. Many sites have been penalized – you do not want to do what most guides suggest on how to do on page SEO – it will get your site kicked out of the Google search engine!

Whats in the on page SEO Guide?

- Learn how to add the right content
- Choose the right anchor text for dynamic linking
- Add the proper meta titles, descriptions and more
- Why internal linking is so important and how to do it
- When and where to add no follow links
- How to use Page rank sculpting
- What is Page penetration and how to increase index penetration
- 15 places to add your keywords to your pages with examples
- And much, much more….

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Free Onpage SEO Guide

  1. 1. In-Depth On-Page SEO Guide for Websites For Clients ONLY© Copyright Page 1
  2. 2. Important Information Do Not Skip! (Not and Intro or Preface)I know I pretty much skip over the first part of a guide as well; however, don’t betempted to do that on this one. This first section is really to tell you what to expect andwhat not to expect and I promise I will keep it short.SEO – Search Engine Optimization. If you want the search engines to find you thenyou need to know how to get your web pages setup so the search engines crawl themand love them. All you have to do is give them what they want – Sounds easy right?But there is one MAJOR caveat. You don’t do your on-page SEO to just satisfy thesearch engines. If that were the case your web pages wouldn’t be navigable or makemuch sense to someone who came to your site to get information or purchasesomething from you.So you need to satisfy two needs and still come out on top. That is the combinedscience and art behind SEO.SEO can be broken down into 2 main categories On-Page SEO and Off-Page SEO.On-Page is everything that you do on the website to optimize for the search enginesspiders. Off-Page SEO is the activity that occurs on other sites or links that will leadback to your website. This guide is for On-Page SEO ONLY.This Guide will give you a step-by-step plan to be sure you are achieving your dual goalof satisfying the search engines and keeping the artistic balance to keep your visitorsengaged and taking action.The methods in this guide are “White-Hat” and some of them have been around foryears and you already know them. Others are going to be a surprise to you and may benewer ways of doing SEO. But none of these methods described here will get youkicked out of the Google sandbox or de-indexed from the search engines.Some think you have to get fancy and try the newest “tricks” to get better ranking. Thatis completely untrue. The tried and true principles that worked years ago still worktoday. But most of the time the principles are not known or fully put to use whendeveloping a website and/or SEO is an afterthought when developing a website.In addition, the problem that most run into is that when they are working with a webdesigner you have a great artist creating a masterpiece for the internet; however, theymay not have a solid understanding of SEO and how to integrate the strategies into thepage and maintain the artistry. And SEO NEEDS to be strategized and integrated into awebsite/webpage BEFORE the site is started!© Copyright Page 2
  3. 3. Getting Started - The Spiders are Coming!It’s OK these are the search engine spiders and they aren’t creepy and you will love tohave them crawl all over your website. You need to know what they look at so you canbe sure you have the right information there for them to find.First of all you MUST do keyword research before you even begin to build a web page.This guide is not about keyword research that is a complete book itself and we do nothave the time to get into that. But your entire strategy starts with Keyword Research.Now that your keyword research is done you can utilize the phrases and words that arerelated to your specific topic or content that your web page/website is about.The search engine comes and indexes elements of your web page. Not all of theinformation is indexed just the pertinent data it needs to index you amongst the millionsof other pages out there with similar content and keywords.The Search Engines index; • Textual Content - Specific words that appeared on the page and where they appeared. • Content of the META tags – descriptions, keywords etc. • Hyperlinks on the page and the specific text of the hyperlink. • Pages that are linked via the hyperlinks = link popularity. • Sometimes ALT images and URL’s are indexed as well.They may take a look at additional attributes depending on which search engine it is butfor the most part those are the main attributes they will rank you with.A parting shot on spiders indexing your site – don’t try to get tricky and fool them. Theywill find you out. They pay lot’s and lot’s of people good money to find the cheaters.And they will find you eventually and it won’t be worth it when they do.I have heard of people having their sites de-indexed and they could have done it rightand been further along rather than working on a site for 6 months and losing all of thework they did by taking a paid link-building shortcut or having 300 blogs that point backto their site built automatically within 24 hours. Cheating won’t pay in this case.© Copyright Page 3
  4. 4. The Right “Bone” Structure is ImportantCreating a structure that works for the search engine spiders as well as your visitors isthe ultimate balancing act. But if you ever want to lean to one side or the otherALWAYS lean to the side of giving the visitors an excellent experience.So in other words build your site for people not automated robots and spiders.With that being said here are some structure principles to live by; • Usability - Build your site for visitor usability and ease of use not just for spiders. • Dynamic Linking, Anchor text and Reputation - When making sure the spiders can crawl the site with ease be sure to do that by having an internal dynamic linking strategy between the pages, using anchor text, that are the most important to you. So not all of the pages will matter if the spiders get to them i.e. about us, terms of use, privacy policy etc. Optimize for the pages that you choose to rise in rank and reputation and tell the search engines to leave the other pages alone. • Page Penetration - Get as many pages ranking and being indexed on the search engines – the more that are on the engines the better = Page Penetration.Per the above structure principles lets dig a little deeper into each one;UsabilityThe main thing to consider when developing pages is keeping your keywords in mind asyou design and develop a web page and content; however, be sure to also keep in mindthat a human user looking for a product or information will be reading and looking atyour web page.So always make sure you write for the human users before you write for the searchengines. I would rather err on the side of making sure that the words and informationon the page allow the user to have a great experience than have the search enginesfind it, index it and have a user leave the page quickly because it doesn’t make sensefrom a user standpoint.Top Level - Your Index/Home PageThis is the page most will see when they find your website therefore it needs to givethem a “clean and clear” view of what your site is about and where they can go to getdeeper information (second and third level)So clean navigation and a clear overview is paramount to your success in keeping anew visitor on the site as well having them “click-though” to other pages and get deeperinto the various levels on your site.© Copyright Page 4
  5. 5. Second Level – Funnel/Category PageThis level of pages funnels the user down to specific categories of information orproducts (if it is an e-commerce site). Again this level should give a clean and clearmessage and where to go next. This level will boil it down so your user can find theirproduct or information in the next click from this level.Third Level – Information/Product Purchase PageThese are the content and product pages. These are the pages where action takesplace for the user. A product can be purchased, an e-book can be read or downloadedor the information the user was searching for is found. Sometimes these pages can beaccessed directly from the top-level homepage depending on how important or howpopular the third level page is.If you find a third level page getting accessed more than all of the other pages on yoursite you may want that direct link from the homepage to bring your users there withoutan extra second level stop over before allowing them access to the third page.The third level in a lot of cases is deepest you will have to go on your site. If you doneed to go deeper then there is a lot more work involved to get the deeper pagesindexed and found by the search engines.Dynamic Linking, Anchor text and ReputationOk now let’s talk about the yin and yang – if the user experience is the yin then we alsoneed the yang to balance it all out. That’s where you set the pages up to allow thesearch engines to find your pages and love them.There is something called the Page Rank Checker (, put togetherby Google of course, that can give us a little insight to how well we are doing. Pagerank takes many factors into consideration and the better you have your pages set upfor Googles spiders the higher your page rank will be on a scale of 0-10 (10 being best).If we allow some of the “no value” pages to get good ranking or have value in Googleseyes it hurts our pages that we want to have the highest value and traffic (no valuepages – i.e. privacy policy, terms and conditions, etc.). So we can tell Google (and thePage Rank Checker) which ones we want to have the value and the ones we do want tohave any value.Be sure to read this twice – if you give all of your pages an equal shot at ranking onGoogle the ones you may not care about ranking will take some of the rank from your“high-value” pages. How do we control this?© Copyright Page 5
  6. 6. Use “no-follow” tags. That way we can tell the spiders which ones to take a look at andrank and which ones to ignore. Beautiful! But HIGHLY UNDERUSED!!!This leads to our section on Dynamic Linking .Dynamic LinkingThis is a concept that allows you to focus that page rank on the pages you want to rankwell and get attention by the search engines.The next 2 statements are important – a page that has incoming links is getting pagerank from each of the links coming in. The higher the page rank of each link coming inthe better for that page and higher the page rank goes.On the flip side as that page links to other pages it divides page rank between each linkit sends out. Therefore with too many links going out the rank is diminished with eachlink. So there is a slight balancing act to be employed – get high links coming in andgive a few high value links going to the right pages. How can you control it = no-followtags. Assign this tag to those pages you don’t care if they rank (terms & conditions,privacy etc.) and you can increase the value of other links and the overall page rank ingeneral. Now you are dividing page rank between fewer pages.Here is what it will look like when using it in your HTML code;<a href=”terms.html” rel=”nofollow”>Terms and Conditions</a>Ok that’s it! Simple .But where do you use it, how often and why? Top Level Rank Development - Your Index/Home PageLot’s of links flow to and from the Top Level Index/Homepage so here is theSUGGESTED and RECOMMENDED areas for no-follow tag; • Add no-follow on all of the links to your “overhead” pages. If you have a shopping cart, this includes the link to the cart. • Add no-follow on all of the links that point to other sites, unless you have a logical reason to give a direct link. • Do not use no-follow on the link to your site map page, if you have one. • Do not use no-follow on the link to your “resources” page, if you are exchanging links. • Do not use no-follow on the links to your second, third, and fourth level pages, unless you don’t want them to show up in search results for some reason.© Copyright Page 6
  7. 7. Second Level Rank Development • Add no-follow on all the links to your “overhead” pages, as above, unless you want some of them to get indexed. • Add no-follow on outbound links to other sites, unless you have agreed to a direct link, or want to pass some “link love” along to that site. • Add no-follow on all links to the site map. From the spider’s perspective, the site map is only linked from the home page. • Add no-follow on the link to your “resources” page, if you are exchanging links. The resources page is only directly linked from the home page. • Do not use no-follow on links to your second, third, fourth level pages, unless you don’t want them to show up in search results. Third Level Rank DevelopmentTypically with so much of the linking going from the top level to the second level it willkeep the third level from developing much page rank. But this can be where many ofyour product purchase pages or information pages are. Here is what you can do todrive page rank a little deeper; • On all second level pages, add no-follow on all links pointing to other second tier pages – unless you’re trying to boost a specific page.Simple isn’t it . So on a shopping cart site, this means that your “category pages” stilllink to each other, but you use no-follow. From the spider’s perspective, your navigationis different on the second level from the top level. Third Level Linking Strategy If you have a second level that is a category unto itself and the third level beneath it iscommon to the second level category only you can link the third level together in a ring.© Copyright Page 7
  8. 8. A couple of things to keep in mind when using no-follow; • If you are using no-follow links from “page a” to “page b” then you should probably go ahead and use no-follow on every link going from the “page a” to the “page b” i.e. if your are using no-follow from the “home page” to the “terms of use page” then you should have all links going to the “terms of use” page as no- follow. • If you are using multiple links from “page a” to “page b” the only link that will count for link reputation utilizing the desired anchor text will be the first one that appears in the code. So be sure the first link in the code is the keyword you desire to rank for and get indexed on the search engines for. • Don’t try to do too much with your internal linking strategies. Keep it basic as in this guide and you should do well. Again these are recommendations and suggestions.Anchor Text and Link ReputationThis is one of the very foundations of excellent SEO and winning the SEO game for on-page techniques that get you the biggest results.You will link from one page to the next using anchor text. If you want to rank for “talltrees on boats” then you would create a hypertext link of those exact words from “pagea” to the page where that information is – i.e. “page b”. To create the HTML you canuse this type of code;You can find <a title="tall trees on boats" href="">tall trees onboats</a>It tells the link to use the phrase “tall trees on boats” to go to the webpagehttp://www.pageb.comOn “page a” where you want the hyperlink it would look like this;You can find tall trees on boats.You can also use to create the hypertext code for you.Doing this has now created more reputation via linking for “page b” because the link iscoming from “page a”. For more competitive search keywords you will want to link afew more times from “page a” and other pages as well.Your navigation links can also provide link reputation as well as the hypertext links thatare a part of the content (contextual link). These navigation links typically link the firstlevel pages to the second level pages. Use your keywords as much as possible whencreating your navigation links.© Copyright Page 8
  9. 9. The “Home” page is typically not a keyword term you are trying to rank for therefore youcan do a no-follow from a second or third level link back to the home page (where thenavigation link is actually titled “home”. If you are linking back the homepage via akeyword to create link popularity then DO NOT use the no-follow attribute.Second level navigation works the same way. Use as many keywords in the secondlevel navigation terms that lead to the third level pages, which will bring link reputationto the third level pages.One of the main points again is usability – be sure that what you are doing makes senseto the user whether it is a navigation link or a contextual link.Also, the more content with links going from top and second level pages and linkingthose pages together again in a ring you are creating a linking strategy that is similar toAmazon or Wikipedia. Where they have multiple links on each page leading to moreon-site pages that give more information that is within the site. They are able to buildlink reputation within their own sites utilizing contextual links.Anytime you search for a certain book in a certain genre on Amazon it will recommendother related books for you automatically linking to several more internal pages onAmazon. And then when you get to those pages it tells you what other people boughtwhen they bought those books and guess what? more links to more pages onAmazon. Is it any wonder they are one of the main sites that comes up whenever yousearch for a book or other products?Wikipedia is much the same. You do a search and you will find contextual linkssprinkled throughout the information on the page which all link within Wikipedia drivingyou to other cross-linked pages and so on and so on ..This should give you some ideas on how you can interlink the pages on your website topass on link reputation utilizing contextual (using your well researched keywords) andnavigational links that will allow you website to be ranked well on the search engines.Page PenetrationPage penetration or Index penetration is the next step in building great on-page SEOstructure.The search engines look to see how “deep” your site goes or how many pages arebeing indexed by the search engines. If your page is not indexed by the search enginesit is invisible and may as well not even be on the Internet. So the logic will prevail that ifyou are linking to those pages that link reputation is not going to matter and will bewasted.© Copyright Page 9
  10. 10. If you are trying to build more link reputation into the page then you can start by linkingto the page if it is not currently being indexed. Wait a week or two and see if that pageends up being indexed, if not, then it could mean the overall site needs more PageRank. In that case you can potentially link from other sites external to yours to gainmore Page Rank. Slowly build up one of your pages with incoming links from pagesthat have a higher page rank than your current page.Once that pages rank increases start to do your internal linking again and check thesearch engines to see if more of your pages are getting indexed.© Copyright Page 10
  11. 11. The Structures Good - Now Get the Page Optimized!Overall linking structure is important and can get you a long way in your on-pageoptimization strategy. There is more for your on-page strategy than just linking and thisis where most designers get it pretty much right. That is using the keywords in variousareas of the web page being optimized.Note: Be sure usability for the visitor is the most important element of on-page SEO.You can always add some anchor text to fill in the gaps if you need to. Also understandthat if you are optimizing for the keyword “Tall trees on Boats” then you also havecovered “Tall trees” and “trees on Boats”.Some of the information below may be redundant – just understand it is a prettycomprehensive guide to where you want your keywords and how they fit into on-pageSEO.15 Spots to put your keywords in the page1. Keyword phrases in your domain names - some may initially think this is for somehuge SEO (search engine optimization) benefit to have the keyword phrase in yourdomain name. That’s not necessarily the case.Off page factors that entail getting backlinks to a site can heavily outweigh any type ofSEO benefit from having the keyword phrase in the domain name.The main reason to have a keyword phrase in the domain name is that the 4th line ofyour search engine listing shows your domain name. Having a keyword phrase as partof your domain name can have a very big psychological pull on web surfers.Sure — if youve got some good brand awareness— its not all that necessary. But ifyoure building out targeted travel sites for a specific region, then having a targeteddomain name with specific geographic regions in the domain name can get the click atthe search engine listing level before another domain name does.Heres a snapshot for the search engine listing for "dog toys" on the next page .© Copyright Page 11
  12. 12. 2. Keyword phrases in the URL of your website pages - when creating a name foryour web pages, rather than naming them with some number or some weird funkyname, put your main keyword phrase in the URL, sort of like this© Copyright Page 12
  13. 13. There are two main benefits:a. Once again, the fourth line in your search engine listing is your websites URL and theres a psychological tug on the web surfer when they see the keyword phrase they typed into the search engine and then subsequently see the URL in your search engine listing. Remember, you are competing against nine other sites on the search engine listings page as well as multiple Pay-Per-Click ads on either of the big search engines. Having the keyword phrase in your URL provides additional relevance that your search engine listing is what the web surfer is looking for.b. Should you submit an article to article directories, there are some that do not happen to allow keyword phrases to act as anchor text in a hyperlink back to your site. What they end up doing is using the URL back to your site as the hyperlink. Since you have the main keyword phrase in your URL which gets turned into a hyperlink, you will get credit for that keyword phrase in the backlink to your site. In the screenshot sample above, I would get credit for the term "market research." Oh, and you want to make sure and place a hyphen "-" between the words in your keyword phrase of your URL.3. Keyword phrases in the <title> tags of your web pages - this is probably the mostimportant place on your web page to place your keyword phrase and secondarykeyword phrases. Why? a. Its the top line of your search engine listing and what sets the tone of your search engine listing. b. This is a primary indicator to the search engines that you are optimizing this specific web page for the keywords in the title tag. Some like to stuff keywords into the title tag. I like to create the title tag as if its a headline in my copy for the web page. Naturally, its the top line of the search engine listing and most likely the first thing the web surfer will read. The main thrust of your search engine listing should be geared toward getting the click. Thats it. Heres a sample on the next page;© Copyright Page 13
  14. 14. All your title tags should different from web page to web page, just as each web pagevaries in its keyword focus.In order to optimize the clickthrough rate of your search engine listing, you can test yourtitle tag by changing it and checking your logs (or Google Analytics account) to see howmany more or less clicks you get.When you decide to test your title tag, be sure to look daily at when the top line of yoursearch engine listing changes so you can log the date to begin your testing and refer toyour websites traffic logs.4. Keyword phrase in the meta description tag - when a visitor enters a keyword intoa search engine and gets results back, search engines tend to highlight the keywordphrases to mark relevance to the visitors search.The meta description tag on each of web page ends up being the 2nd and 3rd line ofyour search engine listing (or, alternatively, the first sentence extracted from the actualweb page). Any relevant keywords in this tag will also get highlighted for a web surfer inyour search engine listing.© Copyright Page 14
  15. 15. This is yet another psychological component of your search engine listing and usingkeywords in the tag could impact your visitor clicking on your listing rather than theothers located on the page.In the meta tag description, I usually construct a more descriptive sentence using themain keyword phrase that flows from the title tag and gives a little more detail to thevisitor needed to get them to click over and check out the target web page.The meta tag description is expressed like this in your web page:<meta name="description" content="Keyword rich descriptive content here">You may want to make some convincing statements in this meta description tag. Iveseen some people that even use their phone number and a strong price guarantee.5. Keyword phrase in the first sentence of the first paragraph of your page -another great way to optimize each web page for a search engine besides including thekeyword phrase in your <title> tag and meta description tag would be to include yourkeyword phrase in the first sentence of your first paragraph as discussed in previoussection of this guide.6. Keyword phrases sprinkled throughout the body of copy on a web page - youwant to have a conservative sprinkling of the main keyword you are focusing onthroughout the web page and use other related keyword phrases that may be naturallyoccurring when discussing the topic of your main keyword phrase as discussedpreviously in this guide.I believe its safe to stay within a keyword density range of 1%-3%. That is, how manytimes your keyword phrase appears throughout the body of copy. One percent keyword© Copyright Page 15
  16. 16. density would mean that the keyword phrase would show up once for every 100 wordson a web page.However, I personally put more focus on writing the page first for the web visitor inmind. I then go back and put focus on making sure the web page is optimized for thekeyword without overdoing the sprinkling of keyword phrases throughout the entire copyon the page.7. Keyword Phrases in your sites Navigation - there are still so many websites Icome across that use the word "Home" in the hyperlink that is part of their sitesnavigation back to the home page.Just as you would use a keyword phrase in an external hyperlink pointing toward yourwebsite that would count as a backlink, why not use a keyword rich link in yourwebsites navigation pointing to an interior page? This helps tell the search engineswhat that interior page, or home page, is about.Instead of using just the word "Home" for the link back to the home page, preface theword "Home" with your keyword phrase – if your keyword phrase is “ketchup” then itshould read "Ketchup Home." This tells the search engines that the home page isrelevant to "ketchup" and not just the word "home."Make an audit of your navigation and find a way, if possible, to place a one or two wordphrase that gives the web page the link is pointing to more relevance. And if youhappen to be using images that are part of your sites navigation, it may be time toconsider a site redesign or find a way to turn those images into text using CSS(cascading style sheets).8. Keyword phrases used in hyperlinks in the body of your copy pointing tointernal pages of your site - similarly discussed in the point number 7 and earlier inthis guide, if you have a web page on your site focused around a keyword phrase andyou want to reference another internal web page somewhere in the body of your copy,use a keyword phrase in the hyperlink pointing to that internal web page.In fact, use a keyword phrase that is relevant to the focus of the web page you arepointing that internal hyperlink to. The keyword phrase you choose to use in thathyperlink pointing to the internal page will give that page more relevance in the eyes ofthe search engines.9. Keyword phrases in the links pointing back from your articles - this is anobvious one for some, but I still look through Ezine Articles and still see a lot of authorsjust using their site URLs with no keyword phrases in their hyperlinks pointing back totheir sites. Why not get credit for a backlink?© Copyright Page 16
  17. 17. I also see a lot of hyperlinks that point in toward the home page and the home pageonly. This is a mistake.As you can see from the screenshot below, I like to use at least two links to two differentpages. And since I know that I have plenty of links pointing at the home page, both thelinks on the screenshot below are pointing to internal pages.What I also like to do is rotate a whole variety of keyword phrases in the hyperlinks(resource box) shown above. This gives some keyword phrase variation whensubmitting one article to a number of different directories.I always talk about alleviating patterns where possible. Search engines look forcommonly recurring patterns. And an easy pattern to catch would be using the samekeyword phrase over and over in the same article submitted to many article directories.Some article directories even allow you to place HTML hyperlinks with anchor text(keyword phrases) right in the body of the article, but you should check on the rules ofeach individual article directory if thats allowed.I just recently received notice from Ezine Articles that they will soon be allowing authorsto submit articles with just two self-serving links within each article, rather than four.The optimum way to submit articles and make sure they stick through duplicate contentfilters is to find software that allows you to re-write certain portions of an article.© Copyright Page 17
  18. 18. 10. Keyword phrases in the links pointing back from your press releases - anothergreat place to use keyword phrases and a way to get some keyword rich inbound linksto your site is using press release distribution.So if you have a 900 word press release, you can easily get 9 keyword rich hyperlinkspointing back to 9 different pages on your website using your preferred keywordphrases.Thats powerful if you ask me and since PR Web is a highly spidered web site and theyhave great distribution channels, youll get a good number of inbound links from just onedistributed press release.Besides that, whoever ends up viewing your press release online can jump directly fromyour press release through one of those keyword rich hyperlinks directly to the relevantpage of interest to them.© Copyright Page 18
  19. 19. 11. Keyword phrases used in your blog commenting efforts - another great way toplace keyword phrases and get inbound links to your site(s) that get you credit in thesearch engines is commenting on blogs that are designated as "do follow.""Do follow" blogs are blogs that do not use "no follow" tags. "No follow" tags do not giveyou credit for a backlink to your site, but you can still receive indirect website traffic fromthe blog itself.When commenting on a blog, youll fill out the "Name," "URL," "Email" and "Comment"portion of the form on a blog. When entering your name, youll use your first name witha dash and a keyword phrase. In other words, something like this:Name: Mark – search engine marketingWhatever URL you enter in the URL field, the"Name" field will turn into the keyword richhyperlinked text.Some blog commenters end up using a hyperlink within the body of their comment, andthat may be the wrong etiquette to use when commenting on a blog. So the best thing todo would be to see how other commenters are allowed to hyperlink to their site andproceed accordingly.12. Keyword phrases in your forum signature file - another great way to use yourkeyword phrases and gain inbound links from your helpfulness on forums is to havekeyword rich hyperlinks pointing to your sites from your signature file. Like soNot only is it a great way to promote your site, but the search engines will follow yourkeyword rich hyperlinks and give you credit for the backlink.By having more identities in more forums and using various keyword phrases, youllgain more search engine power from your keyword rich hyperlinks.© Copyright Page 19
  20. 20. Of course, if you use a tracking URL that redirects visitors to the target web page so youcan track how many clicks you get from a forum, then you will not get credit for abacklink from the search engines. However, you can just as easily track clicks fromforums by looking at your websites traffic logs or by using Google Analytics.13. Keyword phrases in your Pay-Per-Click ads - another place to have yourkeyword phrases show up is in your PPC ad campaigns. This is usually done by whatscalled "phrase matching."This is another hypnotic element that can trigger a web surfer to click on your Pay-Per-Click ad versus another ad on the page.Prior to drawing any conclusions, the best way to measure the true validity of this is totest it for yourself.14. Keyword phrases in the titles and tags of your Video Submissions - much likethe title tag of your site which becomes the first line of your search engine listing, theTitle of your video will become the first line of your search engine listing. So youdefinitely want to get your keyword phrase and a secondary keyword phrase in therelike so:© Copyright Page 20
  21. 21. In the video submission form of the site you submit to, youll also have a chance to putkeywords in as tags that will allow your video to be categorized for its specific genre.Without a doubt, the most important place to put your keyword phrase is in the title ofyour video.15. Keyword phrases in your bookmarked URLs - and last but not of leastimportance is making sure to include a keyword phrase when bookmarking your ownURLs to social bookmarking sites such as and others.© Copyright Page 21
  22. 22. Social bookmarking can give some really quick search engine benefits and increasedrankings in the immediate future. So youll want to use your primary keyword phrase inthe title of your bookmarked items.While there may be "no follow" tags in place at a good number of the social bookmarksites, there is still evidence that indicates that search engines do follow the links andthis helps for fast indexing of web sites.Should you write some really sticky content that gets bookmarked a lot — you caneasily climb in the rankings of the actual sites internal search structure that can bringyou a flood of website traffic. This is also known as the "digg effect." As a side note,these social bookmarking sites are great for research on popular articles and thekeywords being used.Places NOT to use your Keyword PhrasesYoull notice that through out this article, I did not mention anything about using yourkeyword phrases in your meta keyword tags as well as alt text in your images.Heres why.Meta keyword tags are pretty much worthless to the large search engines. While theyare still used in very minor search engines, this does not warrant the time or effort tofocus your energies on this aspect of your web page. Furthermore, when you use yourkeyword phrases in your meta tags, this allows other webmasters to conduct keyword© Copyright Page 22
  23. 23. research right from your own site as they use site scrapers that pull keywords right fromyour meta tags.Alt text in images tend to be a place that webmasters stuff keywords repetitively andsearch engines nowadays frown upon this. Why take the chance in getting your webpage penalized for over-stuffing keywords when there are so many places noted aboveto put your keyword phrase? Its probably best to use various alt text in your images thatrelate to exactly what the image is about. This begs you not to use the same keywordphrase over and over again just to try and improve your search engine rankings.Now go put all of this information to good use! Good Luck and Good Optimizing!© Copyright Page 23