Why are we here?● Are you comfortable with Big Data?● Would you like to be?● How can you start using Big Data to their advantage● What about social media? - It is also Big Data!
Imagine you are a Houston retailer...● Reach your target customers through social media and increase sales● Maintain the integrity of your brand● Identify new trends before they materialize● Analyze your sales data, together with the data from the larger outside world, to discover new facts about your customers
You are a refineryYou are concerned about safety● Investigate the larger world for similar situations● Form relevant conclusions from all recorded incidents● Install a system of alarms based on Big Data investigation● Make sure that the public knows about your efforts - social (and traditional) media
An energy company● Optimize delivery routes● Optimize delivery partner network● Achieve the best ROI for exploration resources● Social networks is another way to get a good word out, both for the public and for the investors
Medical● Use Big Data analytics to prove that your hospitals procedures uphold the best standards● Use social networks to raise public awareness● Alternatively, bring Big Data tools into every practitioners office, to help in her daily work
Conclusions● We help empower companies in Houston to benefit from Big Data● Our bag of social media tricks is backed by Big Data tools● We learn from our clients just as much as they learn from us● Did I mention eDiscovery?● Thank you