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The New Local Media

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Presentation I gave today at Inman Connect (#icny) on changes happening in local media.

Published in: Self Improvement
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The New Local Media

  1. 1. The New Local<br />December 14th, 2009<br />
  2. 2. Local media is changing. <br />
  3. 3. Today, everyone is a publisher.<br />
  4. 4. <ul><li>Local
  5. 5. Personal</li></ul>It’s all about me.<br />Confidential<br />
  6. 6. It’s Mobile & Social<br />
  7. 7. The old guard is changing<br />
  8. 8. Getting easier to buy local ads online.<br />
  9. 9. New models are emerging.<br />Photograph by rmaspero<br />
  10. 10. Now is the time.<br />
  11. 11. Hyperlocal<br />
  12. 12. Ecosystem<br />Photograph by Ecstaticist<br />
  13. 13. Consumers<br />Publishers<br />Bloggers<br />Advertisers<br />You?<br />Photograph by Max Klingensmith<br />
  14. 14. What Can You Contribute?<br />
  15. 15. Be the expert.<br />
  16. 16. Get busy.<br />Photograph by much ado about nothing<br />
  17. 17. It always comes back to you.<br />
  18. 18. Who is Outside.in?<br />Aggregate, organize, distribute and monetize all local media<br />Reach millions of users in partnership with thousands of sites<br />Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett<br />
  19. 19. Mark Josephson<br />mark@outside.in<br />@markjosephson<br />@outsidein<br />

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