IMPORTANT: I have moved all posts related to IntramurosManila.Asia to http://www.sleekinthecity.com/search/label/Intramuros#.Uy70rvmSxjg Mark Delgado is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

1. INTRAMUROSMANILA.ASIA
Mark Joseph Delgado December 16, 2011

2. Blog and Social Media
Entrepreneur Program
 An intensive 9-week online mentorship
program with the Subject Matter expert, Ms.
Janette Toral of DigitalFilipino.com.
 Module 1 classes include Blog
Launch, Copywriting and Social Media
Promotions.
 This is my final presentation for Module 1
classes. My project is entitled
IntramurosManila.Asia.
 For more information, visit
http://www.digientrepreneur.com/

3. What’s inside?
 Blog Information
 Target Audience
 Keywords
 Sample Blog Content Plan
 Sample Promotion Efforts
 Sample Results
 Learnings

4. Blog Information
 Name of Blog: IntramurosManila.Asia
 Website Address:
http://www.intramurosmanila.asia/
 RSS Feed:
http://feeds.feedburner.com/IntramurosManilaAsia
 Description: A blog dedicated to the Walled City of
Manila.
 Target Audience: 15-29 years old; travel, food and
history enthusiasts; foreign travelers and visitors

5. Keywords*
Intramuros The Intramuros Fort santiago Manila
intramuros map cathedral
Manila manila Where is About manila Manila travel Tourist guide
manila in manila
Philippines Where is the About the Celdran Philippine
philippines philippines airlines
Travel and Where to Filipino Chinese to en Where are the
tour travel chinese philippines
translator
*Keywords were lifted from Google™ AdWords based on
Global Monthly Searches (High) and Competition (Low).

6. Blog Content Plan
 Topic Title 1: 5 Interesting Things To Know About the Intramuros
Administration
 Big Idea
 Create a bulleted and easy-to-read blog post about the interesting
things to know about Intramuros Administration (IA)
 Allow readers to send feedbacks to IA for the improvement of
Intramuros as a main center of tourism in Manila
 Supplementary/Proposed Topics
 Jun Capistrano: The Administrator Up-Close
 Current Renovations in Intramuros
 Labels
 Comments and Suggestions
 Intramuros Administration
 Reference/s
 Intramuros Map

7. Screenshot

8. Promotion Efforts: Liking
*Upon Liking, the link to the post automatically appears on
the Facebook Wall.

9. Promotion Efforts: Tweeting

10. Promotion Efforts: Google+

11. Promotion Efforts: Sharing to
Facebook Fanpage

12. Promotion Efforts: Sharing to
Facebook Wall

13. Promotion Efforts: Tagging Friends

14. Promotion Efforts: Sharing to
Friend’s Wall

15. Promotion Efforts: Sharing to
Facebook Groups

16. Promotion Efforts: Emailing
Concerned Parties

17. Promotion Efforts: Sharing to
Reddit

18. Promotion Efforts: Sharing to
Tumblr

19. Promotion Efforts: Sharing to
LinkedIn

20. Promotion Efforts: Sharing to
StumbleUpon

21. Promotion Efforts: Sharing to Digg

22. Results* (As of Dec. 18, 2011)
* As of Dec. 18, 2011, the post is the most popular post
with 156 Pageviews.

23. Results* (As of Dec. 18, 2011)
* As of Dec. 18, 2011, there are already 26 Likes, 5
Retweets, 1 Google+1 and 32 Shares.

24. Results* (As of Dec. 18, 2011)
* As of Dec. 18, 2011, there already is 1 Retweet by Ms.
Janette Toral.

25. Results* (As of Dec. 18, 2011)
* As of Dec. 18, 2011, there already is 1 Google+1 Share
by Johanson Cheng.

26. Other Promotion Efforts
Targeted Twitter Plugging

27. Other Promotion Efforts
Targeted Twitter Plugging

28. Other Promotion Efforts
NetworkedBlogs

29. Results: Week of Dec. 5-12, 2011
*During the week of Dec. 5-12, 2011, the post with the highest number of
views gathered only 57 views. During that week, the most significant
traffic source is Twitter. The Pageview all-time history is at 555.

30. Results: Week of Dec. 9-16, 2011
*During the week of Dec. 9-16, 2011, the post with the highest number of views already gathered
107 views. During that week, the most significant traffic source is Reddit. The Pageview all-time
history is at 1,011. With just a few day interval from the previous result, the Pageview of the top
blog post and the Pageview all-time history almost doubled in number.

31. Results: Week of Dec. 11-18, 2011
*During the week of Dec. 11-18, 2011, the post with the highest number of views already gathered
141 views. During that week, the most significant traffic source is still Reddit. The Pageview all-
time history is at 1,539. With just a 2-day interval from the previous result, the Pageview of the top
blog post and the Pageview all-time history rose to 30% and 50%, respectively.

32. Results*
*Likes, Comments and Interactions from
IntramurosManila.Asia – Core Group.

33. Results* Tweeter Responses
*Replies to Tweets.

34. Results*
*Insights from Facebook Fanpage.

35. Results*
*New followers and comments from NetworkedBlogs
and Shoutbox respectively.

36. Learnings
 Branding. To be effective, a blog needs to be unique
and specific. Just like in any other brands, it must
have its own personality or Unique Selling Proposition
(USP). A blogger can’t just say, “I want to create a
blog that shall talk about what other bloggers are
talking about.” or “I want to tackle about anything
under the sun on my blog.” Focus is very important in
blogging. It doesn’t only help your readers remember
you and what your blog topic is all about, it also has
implications on the keywords that applies to your blog.
Search Engines rely on keywords in generating
results from an end-user’s query. Using the right
keywords is a big factor in the success of a blog. But
first, knowing how to find them depends on how
unique and specific your blog is.

37. Learnings
 Creativity. The next step to creating a successful blog
is knowing how to write catchy titles and exciting
contents. A blogger must be able to place himself in
the shoes of his readers. A blogger must strive to
make each blog post as interesting as possible. It must
be able to provide something new and fresh that the
readers will delightfully read. Furthermore, creativity is
very much needed in finding out more ways to
promote one’s blog post- after writing it. There are
many social media platforms out there that can help a
blogger increase his blog’s Pageviews. Some of these
are
Facebook, Twitter, Digg, StumbleUpon, Reddit, LinkedI
n, Tumblr and Email. Aside from online
promotions, one must also not forget the power of
offline promotions such as word-of-mouth.

38. Learnings
 Opportunities. Because of my increased online
activity for Intramuros Manila, I was able to win a client
from Hong Kong who needed a tour guide for her
scheduled tour in Intramuros. I consider this a success
of being in the Blog and Social Media
Entrepreneurship Program because, at the end of the
day, the goal of the program is to harness the power of
social media in creating earning opportunities. I
learned to not only rely on what’s currently given (e.g.
bloggers earn income through online advertisements
and paid posts) but to constantly seek for other
income-generating opportunities through blogging.

39. Learnings
 Ethics. I learned through my experience of
interviewing a fellow blogger whose publishing rights
were violated, that ethics in cyberspace should be
properly observed. Ethics, I realized, may be one of
the things that some bloggers take for granted as of
now. But for me, it is something that everyone should
give proper attention to, especially nowadays that the
online industry is booming. The security and
sustainability of the progress of the industry that a lot
of people right now is embracing, studying about and
earning income from depends upon their observance
of proper ethics.

40. Need help with your Social Media
Promotion?
Please feel free to contact me at
markjosephdelgado@ymail.co
m.