The Multi Discipline Challenge Digital Presents Marketing Creatives

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Back in 2010 as the Strategic Lead at Proximity BBDO I tried to dramatise to the Creative Department how multidisciplinary creative production has become, and why this means execution in digital really matters and how much more complex it can be. I used a film crew analogy.

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The Multi Discipline Challenge Digital Presents Marketing Creatives

  1. 1. 1942imdb 13
  2. 2. 1984imdb 157
  3. 3. 2010imdb 72
  4. 4. 1942imdb 13
  5. 5. 1984imdb 157
  6. 6. 2010imdb 72
  7. 7. "...you can read all the books about film- making, all the articles in American Cinematographer and that sort of thing, but you have to really see how it works on a day-to-day basis, and how to pace your energy so that you can survive the film, whichwas a lesson that took me a long time to learn." James Cameron
  8. 8. A traditional view of what’s important? All the shit All the shit Award A brief that happens A that happens A great winning from a at the agency creative to make my before I get idea great idea stuff that’s client brief involved happen out there
  9. 9. A creative leader or a cog in the machine? All the shit All the shit Award A brief that happens A that happens A great winning from a at the agency creative to make my before I get idea great idea stuff that’s client brief involved happen out there
  10. 10. “A directors job is to make something happenand it doesnt happen by itself. So you wheedle, you cajole, you flatter people, you tell themwhat needs to be done. And if you dont bring apassion and an intensity to it, you shouldnt be doing it.” James Cameron

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