Educations Com Presentation


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Find your education! is a global website where students worldwide can browse through a large range of education in countries all over the world. Our ambition is to assemble all higher education in one place, ranging from bachelors and executive programs, to specialized education and language courses. We also publish a series of study guides online, providing information regarding studies in a variety of countries worldwide.

We are the international presence of the Media Group (formerly the Studentum AB Group), the market leader within marketing of education in Northern Europe. We reach out to students through our leading internet service, our large media partners and visits to schools and education fairs. EMG was established in 2001 by three students who wanted to help students to find education. Today the company has 85 employees.

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Educations Com Presentation

  1. 1. AUTUMN 2011
  2. 2. A message from the CEO CONTENTSEDUCATIONS.COM is the global online meeting point for students and schools. Here 1 A message from the CEOprospective students can quickly and easily find relevant information on international 2 About Educations.comeducation options; and schools market themselves effectively to the right audience. 3 What we can do for youThe Studentum Group behind is recognised as a “Gazelle company”, 4 Why award signifying that we are one of Sweden’s fastest growing companies. 5 How the service worksWe have extensive experience in the promotion of education on the Internet, being 6 Search Engine Optimisation (SEO)founded in 2001, making us experts in identifying your needs and delivering results. 7 Inclusion on specialist sites 8 Media partnerships 9 Customer login Our mission is to help educational institutes to recruit international students. Allow us the opportunity to 10 Statistics fulfill this ambition with you! 11 Feedback / Student evaluation 12 Web 2.0 13 References Fredrik Söderlindh Co-founder / CEO1
  3. 3. About Our Goal To become the most popular service for attracting and re- cruiting international students. The benefit of our site is the unique search engine, which delivers information on - Connecting Schools the most relevant study programme options at the click of a button. international students from around the world. and Students Worldwide. The latest addition to the Studentum AB Group Studentum Group (operating in Sweden, Norway, Denmark, Finland Today the Studentum Group has almost 100 employees and The Netherlands), specialises from over 10 countries at its headquarters in Stockholm, in lead generation and online marketing solutions. Sweden and operates within the worldwide marketing of education through the international site We help universities, colleges, language schools, vocational education providers and other educational institutions to recruit international students from around the world.2
  4. 4. What we can do for you Search Engine Optimisation (SEO) we optimise all content on according to the latest search engine optimisation techniques. SEO makes your school and its content easily found on the web.Global promotion A dedicated support teamUsing your website and promotional material, our in-house Your account manager, supported by the in-house informa-experts will create a publication with detailed information tion department, will closely monitor your publication andabout your school and all programs offered to international statistics to ensure you the best results possible.students.Qualified inquiries to your inbox Keep you up-to-dateAfter viewing information about your school, prospective Online customer account provides you the ability to ac-students are then able to send you their contact details cess your latest statistics and make content changes toand specific area of interest. your publication. 3
  5. 5. Why typesMasters DegreeBachelors DegreeDiploma ProgramsDistance / Online EducationDoctorate / PhDSummer / Winter Programs Continent % of visitors Europe 38%Language Courses Asia 30% N. America 18% Africa 8% Oceania 4% markets all types of educational courses to visitors from over 200 countries. S.America 2% Results are filtered by location, category and qualification type. 4
  6. 6. How the service worksPotential students search Your content is found by Prospective student arrives on Student sends an enquiry di-online to find their education search engines on Educations. your publication on Educations. rectly to you via Educations.abroad com com com’s Information Request form. 5
  7. 7. Search engine optimisation (SEO) Good SEO Search Engine Optimisation is the corner stone of’s online success. Each pub- lication on is written by one of our professional web editors. This approach is the reason is able to attract such impressive rates of organic traffic. We compliment our organic SEO work with strategic placements of google adwords based on policies to support the continued growth of the site.6
  8. 8. Inclusion on specialist sites sister sites. In addition to the main site, operates a network of specialist student recruitment sites within specific target areas. Courses on that fall within these categories gain the added benefit of be- ing listed on these highly targeted additional sites. We currently operate two sister sites, with additional sites planned: is a site dedicated to the recruitment of international students interested in studying tourism and hospitality related courses. The content and marketing of this site is highly targeted to- wards this market - leading to even more qualified leads is the latest site to be launched in the suite of student recruitment sites. It is targeted towards international student recruitment in all engineering categories.7
  9. 9. Media partnerships Studentum Group AB has extensive media partnerships worldwide including MSN and with future partnerships to be announced.8
  10. 10. Customer login 5 Statistics 7 Tips & Information View and export statistics on the number of visitors and Here we provide tips and best practice suggestions to help enquiries for the school, specific courses or extra services. you to optimise your online presence 6 Events 8 Services Highlight events and open days for inclusion on your pub- A description of the additional services available to further lication promote your educations.1 General Information Amend and update school description and contact details2 Courses/Programs Add, remove or edit courses published. 1 Incl. start dates, location, description 2 etc. 33 Students 4 View and export statistics on the demo- graphics of students enquiring for your 5 courses. 64 Auto reply 7 Set default or bespoke automatic email 8 replies to student enquiries. 9
  11. 11. Statistics At we use two of the world’s leading web and business data analysis solutions: Google Analytics and Webtrends. These tools give us easy access to up-to- date statistics that can be used to analyze various parameters of our web traffic and user behaviour. As a customer, you can use your customer login to access and ex- port up-to-the-minute statistics on the number of visitors and in- formation request for your school or a particular course. You can also track the performance of addition- al services10
  12. 12. Feedback / Student evaluation Student evaluations – did achieve its mission?How have you been contacted/received info? Sum Percent We contact students 2 weeks after they make an enquiry andYes, they have sent me an email 14 50.00% ask them 3 simple questions:Yes, they have sent me a letter/catalogue 3 10.71%Yes, they have called me 1 3.57% • How have you been contacted?No, I haven’t heard anything yet 10 35.71% • Do you feel that you have received all info that you need?Total 28 100.00% • Will you apply for a course?Do you feel that you have received all the info you need? Sum Percent This provides constructive feedback to us and you.Yes, I have received all the information I need 6 33.33%No, I haven’t received enough information 12 66.67%Total 18 100.00%Will you apply for a course? Sum PercentI have already applied/started the course or programme 1 5.56%I have decided to apply/start the course or programme 5 27.78I am still thinking about it 12 66.67%Total 18 100.00% 11
  13. 13. Web 2.0 employs a range of web 2.0 features to optimise our users experiences and to promote your school. College reviews, videos and blogs create an air of familiarity for prospective students and has a positive influence upon their decision making.The ‘Social Media Forum’ is a dedicated section of the website and hosts the following features: “The term Web 2.0 is associated with web appli- cations that facilitate participatory information• Blogs • Study Abroad Experiences sharing, interoperability, user-centered design,• College Reviews • Forum Posts and collaboration on the World Wide Web.”• User Pictures • Facebook• School Videos • Twitter We regularly update and monitor our own face- book and twitter accounts, making Educations. com an active resource for both students and educators. In addition to our own social media accounts, we now support the addition of a schools facebook and twitter profiles within their publication on 12
  14. 14. References Clare Maynard, Thames Valley University “Thames Valley University has been working with for three months and we have received an ex- tremely high level of customer care. The staff are very efficient, professional and are genuinely concerned about our institution’s online profile being a success. Furthermore we have received a high number of enquiries on a worldwide scale as a direct result of our online profile and banner. We look forward to continuing our work with the company.” Veronica Sullo, Università Bocconi “Università Bocconi has been working with Studentum and for 3 years to increase its visibility in Scandinavia first and now worldwide and to get in touch with smart students from all over the world. Results have increased year after year due to the the personalized approach of the staff at Studentum, whose work ensures a good quality of information and follow up, as well as suggesting tips to improve our visibility and make the most of the services provided by” Arnaud MERRI, Communication coordinator, CEFAM “We wanted to attract more international and Swedish students to CEFAM, a French American business school in Lyon, for some time. We decided to enlist some expert help and have been working with on sev- eral projects since September. The account managers have proven to be very helpful and dedicated. The results speak for themselves.” Marielle Van Der Meer, London Metropolitan University “Working with Studentum/ for the past 2 years has definitely helped raising our profile Interna- tionally and has lead to a considerable increase in good quality enquiries. I am impressed with the efficiency and helpfulness of the account managers and the constant innovation of the product and services on offer. It’s truly been worth every penny!”13
  15. 15. References Wiet van der Linden, Avans University of Applied Sciences “In the 12 months that Avans University of Applied Sciences has been working with our inter- national profile has markedly increased, and the interest generated is both far reaching and highly relevant. The results obtained and the attentiveness of the team means that we are looking forward to con- tinuing our relationship with this valuable resource” Dr. Marie Elisabeth Müller, MHMK University for Media and Communication, Germany “We have been working with for six months now and appreciate the young spirit and hands on feedback of the team. The service is excellent and we receive quality inquiries on a daily basis. We regard our cooperation as a strong tool to the increasing demand for information on educational programs worldwide.” Anna Kociolek, International Coordinator, UHI Millenium Institute “’s client care is of highest standard. Our account advisor went to great length to tailor the e- advertising offer to our needs and this personalised approach brought very satisfactory results. They respond promptly and are easy to work with.” Jessica Winters, International Marketing, University of Groningen “For the last year we have been working with and we are very happy with the results we have so far. The service they offer is prompt, personal and tailor-made. Apart from getting excellent leads, the detailed and thorough feedback we receive from the organization has helped us improve our recruitment activities on all levels. Perfect!”14