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D9520 Young Professionals Forum - Attracting Young Professionals Part 2

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In this second presentation, D9520 Membership Chair Mark Huddleston presents some simple tips that clubs can implement to make their clubs more attractive

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D9520 Young Professionals Forum - Attracting Young Professionals Part 2

  1. 1. Young Professionals Forum August 8, 2013 Attracting Young Professionals Part 2 – Identifying Solutions • 10 Tips to attract, recruit and retain younger members
  2. 2. Tip 1: The first place to look is right under your nose
  3. 3. Consider all those who have been touched by your club in the last 10 years… • Exchange Students • Rotary Youth Leadership Awards (RYLA) • Rotary Youth Program of Enrichment (RYPEN) • National Youth Science Forum (NYSF) • Ambassadorial Scholars • Peace Scholars • Indigenous Medical Scholars • Group Study Exchange Team Members • Rotaractors
  4. 4. The ones that didn’t get away
  5. 5. • Put them on our mailing list • Invite them to special events (changeover, Christmas dinner) • Ask them to help at service projects • Ask them to like your club Facebook page Keep your warm contacts warm! • Hold a dedicated alumni night It’s important to build a relationship before you ask them to join!
  6. 6. Tip 2: You have to be easy to find online Tip 3: You have to be easy to understand online
  7. 7. Does your club have an independent, tailor made website? YESNO Does your club have an active Facebook page? YES NO INACTIVE
  8. 8. Online Challenge: Ask a young (under 40) friend, relative (someone who doesn’t know much about Rotary) to see how easy it is to: 1. Find your club online 2. Discover your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details Ask them to do it in front of you.
  9. 9. Your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details If your club website has NOTHING else on the home page, make sure it CLEARLY articulates these four items:
  10. 10. Tip 4: Go where the young people are
  11. 11. • Business Networking Groups • Libraries • Universities • Shopping Centres • Welcome to Australia events • Citizenship Ceremonies • Cultural & Ethnic Groups • Partner with other charitable causes and events • Community Concerts • Royal Adelaide Show – Country Shows • City to Bay Fun Run • Sporting Clubs & Events • Careers Expos • Ask your kids or grandkids for ideas
  12. 12. Tip 5: You have to listen
  13. 13. Tip 6: Show them the Big Picture
  14. 14. Tip 7: Ask them what they are passionate about
  15. 15. Tip 8: Manage conflict
  16. 16. Tip 9: Avoid Turnoffs
  17. 17. BEFORE AFTER Tip 10: Make Meetings Attractive
  18. 18. “If our meetings are not interesting to them, why would they attend?” Holly Ransom • Inspirational Speakers • Topics focussed around Leadership and Personal Development • Mentoring & Networking Opportunities • Less formal, more energetic • Intergenerational mix-up games • One “Action” meeting per month • Breakfast meetings cheapest, easiest, punctual
  19. 19. Traditional Rotary Club Meeting Structure Business • Announcements • Committee & Board Meetings Meal Guest Speaker
  20. 20. Traditional Rotary Club Meeting Structure Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Fundraising Projects TrainingSocialising
  21. 21. The Rotary Club of the Future Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 What about all those announcements?
  22. 22. Traditional Rotary Club Meeting Structure Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 The Rotary Club of the Future Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
  23. 23. As a membership organisation, it’s incumbent upon us to make the change, because we’re the ones wanting the members. Holly Ransom

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