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Technology Secrets of Rich Agents…Revealed!                                                   Featuring:                  ...
Today’s “rich” revelations•   Define “rich” and “poor” agents•   How do rich agents set themselves apart?•   Use technolog...
What defines “rich” agents and “poor” agents?                       Rich agents earn                       more than      ...
What do rich agents do differently?   Spend 6x             Spend      on               10x on         $100k+  technology  ...
TECHNOLOGY?I have a mobile phone…www.marketleader.com
For every $1 spent on technology by a pooragent…a rich agent spends $6                             $3,000 - $5,000        ...
Rich agents invest in technology• An IDX / MLS website• A CRM / contact management system• Email marketing systemwww.marke...
A great IDX / MLS site• 54% of rich agents are more likely to use an IDX website with MLS listings• Consumer-facing, lead-...
A great IDX / MLS site• Neighborhood Data (example Market Insider)     – Attract buyers and sellers with this valuable too...
A great IDX / MLS site• Search widget     – Easily posted to your blogs and other sites as well     – increase your site t...
A great IDX / MLS site• Prospect information and activity reporting     – Differentiate buyers from browsers     – All lea...
CRM or contact management system•   Separate buyers from browsers•   Find out when inactive prospects return to your site•...
CRM or contact management system• Separate buyers from browsers with insight into contact behavior     – Recent activity: ...
CRM or contact management system• Ongoing customer communications     – Property blasts: Quickly email an announcement abo...
Email marketing system• Market Insider eNewsletter     – Provide consumers with relevant neighborhood       data that matc...
MARKETING?I regularly place an ad in the local paper…www.marketleader.com
A rich agent spends more in two weeks onmarketing than a poor agent does all year                              $5,000 - $1...
Extensive Library of Materials!•   Pre-Defined Campaigns•   Photo Books•   Marketing Postcards•   Build Your Own Content• ...
Be Foundwww.marketleader.com
Keys to Capturing Leads via Craigslist                    An Attention Grabbing Headline              Link to take visitor...
Craigslist: What is an Ad Headline and Body?                                               AD HEADLINE                    ...
Broadcast yourself!• YouTube and online video hosting sites• Blogging     – Search engine optimization     – Building a co...
THANK YOU FOR ATTENDING!FOLLOW @Markham18CONNECT http://www.linkedin.com/in/jackmarkhamwww.marketleader.com
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Retso presentation market leader

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Retso presentation market leader

  1. 1. Technology Secrets of Rich Agents…Revealed! Featuring: Jack Markham Director of Online Strategywww.marketleader.com
  2. 2. Today’s “rich” revelations• Define “rich” and “poor” agents• How do rich agents set themselves apart?• Use technology to your advantage• The ever-changing marketing trends• Today’s internet society requires being there• Is there really one comprehensive solution?www.marketleader.com
  3. 3. What defines “rich” agents and “poor” agents? Rich agents earn more than $100,000 per year Poor agents earn less than $35,000 per yearwww.marketleader.com
  4. 4. What do rich agents do differently? Spend 6x Spend on 10x on $100k+ technology marketingwww.marketleader.com
  5. 5. TECHNOLOGY?I have a mobile phone…www.marketleader.com
  6. 6. For every $1 spent on technology by a pooragent…a rich agent spends $6 $3,000 - $5,000 $500 - $1,000 How are rich agents spending their technology dollars?www.marketleader.com
  7. 7. Rich agents invest in technology• An IDX / MLS website• A CRM / contact management system• Email marketing systemwww.marketleader.com
  8. 8. A great IDX / MLS site• 54% of rich agents are more likely to use an IDX website with MLS listings• Consumer-facing, lead-generating website:• MLS/IDX integration – Generate more leads by powering your real estate website with an Internet Data Exchange (IDX) feed that automatically displays all MLS listings from your area. – IDX allows visitors to easily search and view properties without leaving your site, and you can capture and respond to these leads quickly—giving you a competitive edge in your local real estate market.www.marketleader.com
  9. 9. A great IDX / MLS site• Neighborhood Data (example Market Insider) – Attract buyers and sellers with this valuable tool – found within your website – that provides: • customized reports and statistics of home sales • Trends • crime rates • Schools • area comparisons and morewww.marketleader.com
  10. 10. A great IDX / MLS site• Search widget – Easily posted to your blogs and other sites as well – increase your site traffic and build your pipeline as more consumers request information—and instantly become leads• Lead alerts – Get notified and follow up instantly when prospects show interest – Receive a text or email alert when a new lead signs up on your site or an existing prospect sends you a messagewww.marketleader.com
  11. 11. A great IDX / MLS site• Prospect information and activity reporting – Differentiate buyers from browsers – All leads are "smart leads" – Insightful information to tell you which listings they’ve viewed, revisited, and saved• Mobile consumer website – Home buyers can conveniently preview homes for sale on your Market Leader website—right on their mobile phones – Your website is automatically optimized for their phonewww.marketleader.com
  12. 12. CRM or contact management system• Separate buyers from browsers• Find out when inactive prospects return to your site• Convert more leads into clients• Fully integrated contact management tools include property blasts, email templates, and the ability to monitor client activity on your sitewww.marketleader.com
  13. 13. CRM or contact management system• Separate buyers from browsers with insight into contact behavior – Recent activity: • Monitor client visits and immediately know when an inactive client returns to your site – Detailed contact preferences: • See exactly which homes your prospects have visited, revisited, and saved – Site activity: • Measure your ROI on advertising and other lead generation activities – Performance management: • Compare your performance to nationwide metrics – Mobile CRM: • Access client records, scheduled tasks, and respond to website email using your smart phonewww.marketleader.com
  14. 14. CRM or contact management system• Ongoing customer communications – Property blasts: Quickly email an announcement about a new listing to all contacts that have been searching for a similar home – Listing alerts: Automatically send new MLS listings to each prospect based on unique criteria that they (or you) choosewww.marketleader.com
  15. 15. Email marketing system• Market Insider eNewsletter – Provide consumers with relevant neighborhood data that matches the search they conducted on your site on a monthly basis• Email templates – Save standard emails as templates and then quickly reuse them whenever you wantwww.marketleader.com
  16. 16. MARKETING?I regularly place an ad in the local paper…www.marketleader.com
  17. 17. A rich agent spends more in two weeks onmarketing than a poor agent does all year $5,000 - $10,000 $500 - $1,000 How are rich agents spending their marketing dollars?www.marketleader.com
  18. 18. Extensive Library of Materials!• Pre-Defined Campaigns• Photo Books• Marketing Postcards• Build Your Own Content• Greeting Cards, Folded Cards, and eGreetings• Wall Calendars• Sports Schedules• Spanish Content• Business Cards• Door Hangers• Market Leader: Integrated system www.marketleader.com
  19. 19. Be Foundwww.marketleader.com
  20. 20. Keys to Capturing Leads via Craigslist An Attention Grabbing Headline Link to take visitors directly to the Property Lead Capture Website IDX Feed to Your MLS Post your listings during peak hours Wait 48 hours before reposting or removingwww.marketleader.com
  21. 21. Craigslist: What is an Ad Headline and Body? AD HEADLINE AD BODY AD HEADLINE www.marketleader.com
  22. 22. Broadcast yourself!• YouTube and online video hosting sites• Blogging – Search engine optimization – Building a content library – Engaging future buyers and sellers• Twitter and LinkedInwww.marketleader.com
  23. 23. THANK YOU FOR ATTENDING!FOLLOW @Markham18CONNECT http://www.linkedin.com/in/jackmarkhamwww.marketleader.com

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