7 Select Developments in Book Publishing 2012-2013


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The 2013 U.S. Book Consumer Demographics and Buying Behaviors Annual Review is now available from Bowker. Longtime publishing veteran Mark Gilroy comments on 7 select developments, from eBook sales to gender differences.

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7 Select Developments in Book Publishing 2012-2013

  1. 1. 7 Select Updates from the Book Publishing Industry
  2. 2. Mark “M.K.” Gilroy BOOKVLOG
  3. 3. SOURCE R.R. Bowker Market Research (Highlights from the 2012-2013 U.S. Book Consumer Demographics & Buying Behaviors Annual Review)
  4. 4. 1 44% OF U.S. BOOK DOLLARS ARE NOW SPENT ONLINE. (Up from 39% in 2011.)
  5. 5. This is made up of both physical and eBook sales.
  6. 6. MARK’S COMMENT “There would have been growth in the share of business done online anyway, but the demise of Borders in 2011 was undoubtedly a significant factor for the degree of spike.”
  7. 7. 2 eBOOK SALES  Accounted for 11% of dollars spent in 2012  Up from 7% in 2011
  8. 8. MARK’S COMMENT “There is a wide range of estimates on percentage of units sold as eBooks—safe to assume 20% give orthis take. When compared to dollars, highlights price point suppression on eBooks.”
  9. 9. 3 eBOOKS AND FICTION eBooks accounted for 20% of spending in romance, mystery, and science fiction in 2012.
  10. 10. MARK’S COMMENT “Mass market paperback sales have continued to erode; It is very obvious that the eReader continues to replace that format for fiction readers.”
  11. 11. 4 FICTION DOMINATES eBOOK SALES  51% of eBook revenues are fiction  61% of eBook units are fiction
  12. 12. MARK’S QUESTION “Why do you think fiction readers have adopted the eBook to such a greater degree than non-fiction readers?”
  13. 13. 5 BARNES AND NOBLE eBook sales for B&N dropped from 6% to 4% as a total of revenue from 2011 and 2012.
  14. 14. MARK’S COMMENT “After a great start in digital, Barnes and Nobel spun off their NOOK business— bruised by capital requirements. Apple and Amazon are dominating the device and digital content sales in the book universe—they are part of a bigger battle goes far beyond digital books.”
  15. 15. 6 CONSUMERS SPENT LESS ON ALL BOOK FORMATS (Though there was only slight fluctuation in print formats.)
  16. 16. Average cost of an eBook dropped from $10.19 to $5.65 from 2009 to 2012.
  17. 17. Average cost of an Audio book dropped from $17.87 to $11.50 since 2009. (Due in large measure to digital downloads.)
  18. 18. MARK’S COMMENT “Publishers know that the real value (and costs) of a book is content, but for many consumers, paper and ink is still a valuable commodity.”
  19. 19. 7 GENDER DIFFERENCE  Women bought 58% of books in 2012  Up from 55% in 2011
  20. 20. MARK’S COMMENT “This number has stayed relatively consistent through the years—at one point women were buying 60% of books.”
  21. 21. Complete Report is available at www.bookconsume r.com (for $999.00)
  22. 22. MARK GILROY is a longtime writer, editor, marketer, and publisher.
  24. 24. VISIT mkgilroy.com | markgilroy.com LIKE www.facebook.com/MKGilroy. Author
  25. 25. A Sydney Lane HomemadeProduction
  26. 26. © Mark Gilroy Creative LLC