We all know waterfall has generally fallen out of favour and agile is the new process wunderkind. However, is pure agile really appropriate, or even possible, for the majority of our current digital projects? If the technical team is driving the agile development process from the start, just how and when do we integrate the user experience and creative contribution into the project lifecycle? Does agile really mean development first with no upfront design or specification, or, is there a better way to make agile development more effective when it begins? Certainly agile can be problematic for client projects when the statement of work contract is king for establishing project scope ahead of time. So how do we successfully integrate the benefits of agile into client-vendor engagements without putting either party at risk? This presentation topic is on how to effectively combine the best of waterfall and agile into a hybrid process model called “Agifall.” No process is perfect, but Agifall just might be the one that works best for your next project.