Worlds and Games Presentation


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An overview of Worlds and Games LLC service offering, partners and case studies.

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Worlds and Games Presentation

  1. 1. Worlds and Games LLC A Marketing and Services Firm November 2008
  2. 2. Vision <ul><li>Develop opportunities to expand brands into the entertainment marketplaces of games, virtual worlds and social media. </li></ul><ul><li>Advise media companies and brands with senior strategic and tactical leadership, product development and execution. </li></ul><ul><li>Bring expert teams into projects to improve results and reduce costs </li></ul>
  3. 3. Background <ul><li>Entrepreneurial executive team that created built several companies and major brands </li></ul><ul><li>Created marketing and product strategies for top entertainment products. </li></ul><ul><li>Led teams of experts from product development, business development, marketing and media. </li></ul>
  4. 4. Meet the Partners <ul><li>Mark Friedler – Founder/CEO - VCast, Gigex, GameDaily (acquired by AOL). Executive at AOL </li></ul><ul><li>Karim Sanjabi – Founder/CEO -Freestyle Interactive (acquired by Carat/Aegis) Executive at Aegis </li></ul><ul><li>Unique hands on experience in Internet community, marketing, gaming virtual worlds and monetization. </li></ul>
  5. 5. How We Can Help You <ul><li>Strategy and execution support for product planning, design and launch </li></ul><ul><li>Partners, distribution, business development </li></ul><ul><li>Marketing strategy for games, virtual worlds and community products including media strategy, SEO, SEM, viral marketing services </li></ul><ul><li>VC advisory and due diligence </li></ul>
  6. 6. Client- Film Company <ul><ul><li>Client Challenge </li></ul></ul><ul><ul><ul><li>Film/Animation studio aimed to expand a family-oriented brand through new community of Internet games and virtual world </li></ul></ul></ul><ul><ul><li>Our Focus </li></ul></ul><ul><ul><ul><li>Develop expansion strategy, identify partner resources and develop launch plan. Work with CEO on execution of plan. </li></ul></ul></ul><ul><ul><li>Execution and Results </li></ul></ul><ul><ul><ul><li>Worked with CEO and management team to craft strategic road map and product plan. Developed contacts with execution partners who delivered services to implement </li></ul></ul></ul>“ I was highly satisfied with the work product, direction, thoughts, and the overall consulting assignment in engaging Worlds and Games, LLC. Mark and Karim managed the scope, parameters, competition, timeline, and necessary roadmap of what steps should be taken. I can endorse Worlds and Games, LLC without reservations” – VP Marketing
  7. 7. Client – Music Virtual World <ul><ul><li>Client Challenge </li></ul></ul><ul><ul><ul><li>Major Hollywood music producer wanted to create music-based community with Internet games and a virtual world </li></ul></ul></ul><ul><ul><li>Our Focus </li></ul></ul><ul><ul><ul><li>Develop content strategy, identify virtual worlds services and resources and develop go to market and marketing plan </li></ul></ul></ul><ul><ul><li>Results </li></ul></ul><ul><ul><ul><li>Saved client over $2mm and 6 months during initial phase of product roll out compared with original “build in house” plan. </li></ul></ul></ul>
  8. 8. Client – Free Play Games <ul><ul><li>Client Challenge </li></ul></ul><ul><ul><ul><li>Establish leadership position for growing international free play online game company </li></ul></ul></ul><ul><ul><li>Our Focus </li></ul></ul><ul><ul><ul><li>Raise Series B VC round. Develop marketing strategy to attract new customer with improved SEO, SEM, creative execution and viral marketing. </li></ul></ul></ul><ul><ul><li>Results </li></ul></ul><ul><ul><ul><li>Closed $10mm Series B from top venture firms in 90 days. Created marketing plan road map to optimize customer acquisition through search, viral and display marketing and ad channels. Improved client retention and revenue growth. </li></ul></ul></ul>
  9. 9. Next Steps <ul><li>We look forward to having a conversation about your goals and how we can collaborate. Please contact us at </li></ul><ul><li>[email_address] [email_address] </li></ul><ul><li>or 415.683.6601 </li></ul>