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The Role of a Corporate Crisis Manager

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Mark Fabiani is a crisis management expert and the former deputy mayor of Los Angeles. Newsweek titled Mark Fabiani as one of the “Masters of Disaster” due to his expert handling of situations and scandals throughout the Clinton Administration.

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The Role of a Corporate Crisis Manager

  1. 1. The Role of a Corporate Crisis Manager By Mark Fabiani
  2. 2. Introduction  Mark Fabiani is a crisis management expert and the former deputy mayor of Los Angeles. Newsweek titled Mark Fabiani as one of the “Masters of Disaster” due to his expert handling of situations and scandals throughout the Clinton Administration.
  3. 3. About Crisis Management  Crisis management is a demanding profession with a number of responsibilities that must be achieved within a very short period of time. An experienced and successful crisis manager is a valuable asset to any company, as major financial losses and public criticisms can have ripple effects that are impossible to overcome without expert reputation rehabilitation and clever marketing initiatives. Crisis managers often work in close proximity with a company’s public relations unit, as well the human resources department. Crisis managers must also possess leadership qualities and administrative ability, as they will need to assemble adept teams of employees to take on select tasks as part of an overarching rehabilitation campaign.

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