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ABOUT CRISIS
MANAGEMENT
By Mark Fabiani
About Crisis Management
For the past 12 years, Mark Fabiani has
served as the co-owner and principal
consultant at Fabiani...
About Crisis Management
In general, crisis management involves
training members of an organization to handle
a potentially...
About Crisis Management
When the reputation of an individual or
organization is at stake, immediacy and timing are
vitally...
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About crisis management by mark fabiani

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For the past 12 years, Mark Fabiani has served as the co-owner and principal consultant at Fabiani & Lehane, LLC. The California-based firm offers public relations, political strategy, and crisis management consulting services. As a former chief of staff to Los Angeles mayor Tom Bradley and former special counsel to President Bill Clinton, Mark Fabiani is regarded as one of the leading experts today on crisis management in public relations.

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About crisis management by mark fabiani

  1. 1. ABOUT CRISIS MANAGEMENT By Mark Fabiani
  2. 2. About Crisis Management For the past 12 years, Mark Fabiani has served as the co-owner and principal consultant at Fabiani & Lehane, LLC. The California-based firm offers public relations, political strategy, and crisis management consulting services. As a former chief of staff to Los Angeles mayor Tom Bradley and former special counsel to President Bill Clinton, Mark Fabiani is regarded as one of the leading experts today on crisis management in public relations.
  3. 3. About Crisis Management In general, crisis management involves training members of an organization to handle a potentially damaging public relations issue effectively. Members are taught to confront the issue immediately, communicate precisely, and diffuse the severity of the issue as quickly and harmoniously as possible.
  4. 4. About Crisis Management When the reputation of an individual or organization is at stake, immediacy and timing are vitally important. The best crisis managers evaluate and monitor a client’s reputation on a regular basis—before a crisis happens—analyzing potential weaknesses that may be attacked or exposed by the media. Then, as a crisis unfolds in the limelight, good crisis managers already have designed the wording and rhetorical tactics that clients can use to address allegations directly. Clients will be prepared to answer questions forthrightly, implement a host of predetermined solutions, and control discourse momentum to bolster their reputation.

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