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Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location.
Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%.
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