Market Research Reports: Mobile Location-based Marketing Solutions Analysis and Market Forecast
2013 - 2018: Now at Market...
AT&T
Coupies
Foursquare
Google
Groupon
Mobile Commerce
NeoMedia
Proxama
Proximus Mobility
Qype
Samsung

Target Audience:

...
To Get Download Full Report With TOC:
http://www.marketresearchindustry.com/report/mobile-location-based-market-178976.htm...
4.0 LOCATION BASED COUPON SOLUTION ANALYSIS
4.1 COUPIES
4.1.1 WHAT IS COUPIES?
4.1.2 WHAT DO THEY DO?
4.1.3 COUPIES FUNCTI...
6.2 PROXAMA
6.2.1 WHAT IS PROXAMA?
6.2.2 WHAT DO THEY DO?
6.2.3 PROXAMA STRENGTHS
6.2.4 BENEFITS FOR BRANDS
6.3 PROXIMUS M...
7.5 MOBILE LBM REVENUE BY MOBILE SEARCH VS. DISPLAY 2013-2018
7.6 MOBILE LBM REVENUE BY AD FORMAT 2013 - 2018

8.0 CONCLUS...
List of Graphs

Figure 1: Differences between Advertising and Marketing
Figure 2: Location-based Marketing Value Chain
Fig...
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Market Overview: Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018: Now at MarketResearchIndustry

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Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location.
Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%.

Browse Full Report with TOC: http://www.marketresearchindustry.com/report/mobile-location-based-market-178976.html

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Market Overview: Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018: Now at MarketResearchIndustry

  1. 1. Market Research Reports: Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018: Now at MarketResearchIndustry Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location. Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%. Browse Full Report with TOC: http://www.marketresearchindustry.com/report/mobile-location-basedmarket-178976.html Market growth is fueled by multipurpose use of smart phones & tablet devices such as shopping, entertainment, social networking, mobile commerce etc. Stakeholders' openness toward adopting mobile LBM technology outweighs other growth factors. This research analyzes the LBM market, ecosystem, market players, and revenue forecast 2013 - 2018. Report Benefits: In depth analysis of mobile location search, coupon and proximity solution providers Understand how mobile marketing is a bridge to mobile commerce and the role of location in both Understand the latest LBM technology, market adoption trend, consumer spending and merged role of ecosystem players Identify emerging OSS and monitoring technologies driving continuous presence/location data from carriers that can be leveraged for mobile marketing Companies in Report: Apple
  2. 2. AT&T Coupies Foursquare Google Groupon Mobile Commerce NeoMedia Proxama Proximus Mobility Qype Samsung Target Audience: Retail companies Mobile network operators Wireless device companies Bricks and motor merchants Mobile marketing companies Location technology companies Wireless infrastructure companies Mobile and social commerce companies
  3. 3. To Get Download Full Report With TOC: http://www.marketresearchindustry.com/report/mobile-location-based-market-178976.html Table of Contents: 1.0 INTRODUCTION 2.0 LOCATION BASED MARKETING (LBM) OVERVIEW 2.1 ADVERTISING VS. MARKETING 2.2 WHAT IS LOCATION-BASED MARKETING (LBM)? 2.3 LBM TECHNOLOGIES 2.4 LBM CHANNEL AND COMPARATIVE ANALYSIS 2.5 LOCATION-BASED MARKETING VALUE CHAIN 2.6 LATEST INDUSTRY DEVELOPMENTS 2.7 HOW IS LOCATION-BASED SEARCH HELPING LBM? 3.0 ECOSYSTEM ANALYSIS 3.1 MOBILE NETWORK OPERATORS 3.2 APPLICATION PROVIDERS 3.3 CONTENT PROVIDERS 3.4 DEVICE MANUFACTURERS 3.5 MERCHANTS AND LOCAL COMPANIES
  4. 4. 4.0 LOCATION BASED COUPON SOLUTION ANALYSIS 4.1 COUPIES 4.1.1 WHAT IS COUPIES? 4.1.2 WHAT DO THEY DO? 4.1.3 COUPIES FUNCTIONALITY 4.1.4 STRENGTH OF COUPIES 4.1.5 BENEFITS FOR BRANDS 4.2 GROUPON 5.0 MOBILE LOCAL SEARCH SOLUTION ANALYSIS 5.1 MOBILE COMMERCE ( THE COMPANY) 5.1.1 WHAT IS MOBILE COMMERCE? 5.1.2 WHAT DO THEY DO? 5.1.3 MOBILE COMMERCE FUNCTIONALITY 5.1.4 MOBILE COMMERCE 5.1.5 BENEFITS FOR BRANDS 6.0 PROXIMITY MOBILE MARKETING SOLUTION ANALYSIS 6.1 NEOMEDIA 6.1.1 WHAT IS NEOMEDIA? 6.1.2 WHAT DO THEY DO? 6.1.3 BENEFITS FOR BRANDS
  5. 5. 6.2 PROXAMA 6.2.1 WHAT IS PROXAMA? 6.2.2 WHAT DO THEY DO? 6.2.3 PROXAMA STRENGTHS 6.2.4 BENEFITS FOR BRANDS 6.3 PROXIMUS MOBILITY 6.3.1 WHAT IS PROXIMUS MOBILITY? 6.3.2 WHAT DO THEY DO? 6.3.3 PROXAMA STRENGTHS 6.4 SCANBUY 6.4.1 WHAT IS SCANBUY? 6.4.2 WHAT DO THEY DO? 6.4.3 SCANBUY STRENGTHS To Get Download Full Report With TOC: http://www.marketresearchindustry.com/report/mobile-location-based-market-178976.html 7.0 MARKET FORECAST 7.1 LOCATION BASED SERVICE (LBS) REVENUE MARKET SHARE 2013 - 2018 7.2 LOCATION-BASED SEARCH DEVICES BY MOBILE OS 2013 7.3 GLOBAL MOBILE LBM REVENUE 2013-2018 7.4 REGIONAL DISTRIBUTION OF MOBILE LBM REVENUE 2013 - 2018
  6. 6. 7.5 MOBILE LBM REVENUE BY MOBILE SEARCH VS. DISPLAY 2013-2018 7.6 MOBILE LBM REVENUE BY AD FORMAT 2013 - 2018 8.0 CONCLUSIONS AND RECOMMENDATIONS 8.1 CONCLUSIONS 8.1.1 LBM IS A BRIDGE TO MOBILE COMMERCE 8.1.2 LBM AND MOBILE COMMERCE: A CONTINUUM OF OPPORTUNITIES 8.2 RECOMMENDATIONS 8.2.1 MOBILE NETWORK OPERATORS 8.2.2 INFRASTRUCTURE PROVIDERS 8.2.3 WIRELESS DEVICE AND OS PROVIDERS 8.2.4 RETAILERS List Of Figures List of Tables Table 1: Comparison of LBM Channels Table 2: Regional Mobile LBM Revenue ($B) 2013 - 2018 Table 3: Mobile LBM Revenue by Ad Format ($M) 2013 - 2018 List Of Charts
  7. 7. List of Graphs Figure 1: Differences between Advertising and Marketing Figure 2: Location-based Marketing Value Chain Figure 3: Technology and Mobile Data Collection Model Figure 4: COUPIE Functionality Figure 5: Groupon One Touch Solution Interface Figure 6: Vouchercloud Discount Coupons Figure 7: YourbanDeals Location Finder Application Figure 8: Yowza Promotional Deal Figure 9: Monetized Search vs. Display to Search Figure 10: Top Mobile Search by Category Figure 11: Top 20 Mobile Search Terms Figure 12: Yelp Interactive Map Figure 13: Qype Location Finder
  8. 8. About Us Market Research Industry represents a database which consists of market research reports published within a year. Some of the major categories are Medical Devices, Pharmaceuticals and Healthcare, Chemicals & Materials, Technology and others. Our database is updated on a daily basis in order to serve our clients better industry analysis and provide them latest market intelligence. Contact Us: State Tower, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 Email: maria@marketresearchindustry.com Blog: http://marketresearchindustryreports.blogspot.com/ Website: http://www.marketresearchindustry.com/

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