• Modern B2B Marketing Attribution: Making the Business Case 15 January 2021, 08:04 PM When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Sometimes, […] The post Modern B2B Marketing Attribution: Making the Business Case appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Customer Happiness | 4 Tips to Measure What Truly Matters 27 October 2020, 11:32 PM Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.)  Is […] The post Customer Happiness | 4 Tips to Measure What Truly Matters appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Center of Excellence | Top 10 Questions to Ask Yourself 27 October 2020, 08:01 PM Implementing a foundation program library inside of your Marketo Engage application is one feat. Implementing a center of excellence outside of the platform is another. Without a focus on people, processes, and overall technology, you could be setting yourself up for poor adoption and support. With a focus on the three, you could be setting […] The post Center of Excellence | Top 10 Questions to Ask Yourself appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team 21 October 2020, 01:39 AM Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others […] The post Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Pants Are Not Optional | Keeping Productivity & Company Culture Alive 16 October 2020, 07:36 PM ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.”  The UK’s Prime Minister Boris […] The post Pants Are Not Optional | Keeping Productivity & Company Culture Alive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.