In this update to the popular webinar, "Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle," Jon Miller, VP of Marketing and co-founder of Marketo, will present actual examples of how Marketo’s content marketing, lead generation, and marketing automation strategies can help you generate up to 50% more qualified leads while simultaneously improving your sales productivity by 40%.
In addition, The Path to a Killer Marketing Strategy – Marketo’s Secret Sauce for Revenue will show you:
• How to use various lead generation channels (paid and organic) for greatest ROI delivery
• Practical steps for developing your own nurture and content campaigns
• Insights into use of forecasting to turn marketing from a cost center into a revenue driver
• How Marketo tracks awareness, shares best practices and closes more business faster