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The ABCs of RCA: How to Build an Effective Revenue Machine

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Revenue Cycle Analytics (RCA) is an untapped resource for many Marketo users. The challenge is deciding how best to use the system to build an effective marketing machine.

Check out this presentation to see how the world's largest human resources consulting firm, Mercer, discuss their tried and true plan to jump-start the use of RCA and improve the entire campaign planning and execution process.

Published in: Business
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