The Rise of the Revenue Marketer

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Revenue marketing emphasizes the importance of sales and marketing alignment in order to improve demand generation. A revenue marketer is focused on revenue performance and increasing marketing ROI in order to shift marketing from a cost center to a revenue engine. Revenue marketers assist the sales team in lead generation, lead scoring and lead nurturing so that sales reps pursue more active leads and do not waste time and energy cold calling. A revenue marketer’s work goes beyond the top of the marketing funnel and extends into enhancing overall sales effectiveness.

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