Optimizing Your Social Channels for Lead Generation


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In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine. Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter, and the power of advocacy for lead generation.

Published in: Technology, Business