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Operationalizing Webinars: How to use ON24 Engagement and Data for Marketo Campaigns.


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Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.

In this webinar, we explained how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:

How to optimize webinars for audience insights
Best practices for operationalizing webinar programs inside Marketo
How to use webinar data to inform Marketo nurture campaigns and sales follow-up

Published in: Marketing
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