Every marketer is trying to tap into the power of mobile, social, and video content, but how can you use these mediums to provide relevant and personalized content to anonymous visitors and—even more importantly—turn them into qualified leads? In this session, we will discuss how you can effectively leverage today's hottest content formats and delivery channels to attract and nurture potential buyers.
You will learn:
• How to deliver personalized and relevant video content on web and social sites
• How you can apply elements of nurturing to even anonymous audiences to drive leads
• Ways to optimize your marketing and sales efforts with online and mobile video