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Measurable and scalable campaigns - Emily Poulton - Ascential - Adobe Summit 2019 - Marketo

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Being a Marketo specialist requires marketers to manage multiple workstreams. In one day, you can find yourself completing a variety of tasks such as working on campaigns, conducting testing across multiple programs, and delivering meaningful metrics to your teams. Join this session to learn how to use one of Marketo's most powerful out-of-the-box features: tokens!

This session will dive into examples of how to use tokens to create error-proof and launch-ready campaigns. Attendees will learn how to:

- Create repeatable content programs (in front of and behind the scenes)
- Add consistent tracking to your campaigns easily
- Leverage new and efficient ways to scale your asset templates across multiple workspaces/brands

Published in: Marketing
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