Rules for Revenue Mastery: What the CEO Needs from Marketing

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Revenue marketing emphasizes the importance of sales and marketing alignment and profit creation in the early stages of the revenue cycle. Revenue marketers know that the success of the marketing department should be profitable and quantifiable. They can clearly communicate their impact on revenue performance to the CEO in order to demonstrate how they are improving the marketing ROI. Revenue marketers also communicate directly with the sales team and share marketing automation software that streamlines the revenue performance management process.

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