Why is mobile so important? Do I really have to ask this?
How many of you have gone to a dinner, where everyone is on their phone? Or a concert, or even just walking down the street?
Right click on video to play.
Forrester asked: What are your top 3 initiatives and priorities for your digital business in 2015?? 58% of respondents indicated Responsive Design, Mobile Site Optimization and App Development- basically MOBILE
The previous chart was made in 2012, probably too early to fully consider the huge impact of mobile, and as such didn’t address mobile. In this slide’s chart I’ve taken a stab at adding mobile to the mix.
How many of you listening today have MyFitnessPal installed on your device? Here is a little bit about the company.
MyFitnessPal now sends 4 messages per week as compared to 2012 or 2013 with Marketo Marketing Automation.
They send helpful good content around healthy eating, including recipes, exercise tips and tricks and messages about how to use the app. One of their strategies has involved Building out a community via their Hello Healthy blog (The MyFitnessPal app’s blog).
Results of MyFitnessPal’s usage of Marketing automation- A huge increase in user engagement! 500k users reactivated weekly, a 10% increased user engagement- and 4MM monthly unique visitors to their Hello Healthy Blog.
We talked about a huge increase of 4MM users to the Hello Healthy blog- but did you know that it makes the blog one of the most trafficked health and fitness destinations on the web if you look at monthly uniques? Many of these visitors were driven via marketing automation campaigns that helped to drive users to get great recipes or fitness tips. This great engagement also helped to build the MyFitnessPal community- driving impressive growth in Facebook and Twitter presence. Talk about moving seamlessly between channels- from using the app, to receiving emails, to visiting a blog on the web and then to engaging via social channels like Facebook and Twitter.