As an agency, you must look towards the new frontier. As marketing changes, agencies have to adapt too. They must be digitally focused and demonstrate ROI. Plus, agencies have to help their customers have a consistent presence across so many channels. And to do that, an understanding of technology is a must.
The agency of the future will use marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers. So embrace this new technology and help your customers evolve to new heights!