Keys to building a revenue marketing practice

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You’ve bought Marketo, now what are you going to do about revenue? This session will outline what it takes to build a Revenue Marketing Practice with a heavy focus on all the new elements of: organization role & structure, skills, team composition, processes and compensation. Helping your company grow top-line revenue can’t be treated as just another “to-do” on your long list. It requires a dedicated Revenue Marketing Practice.

Presented by Debbie Qaqish, Pedowitz Group
at the 2010 Marketo User Summit

Published in: Technology
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