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Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Summit 2019 - Marketo


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Getting started with account-based marketing (ABM) has never been easier, but how do you effectively adopt it across all aspects of your demand generation? Join us to learn how the Marketo marketing team uses ABM across the entire funnel, from initial intent to customer expansion, resulting in a repeatable, scalable and measurable revenue machine. Whether you're just getting started with ABM or a pro, you'll find value in the technologies, models, channels and tactics we use to win, including digital ads, direct mail and field marketing.

You'll go home with:

A breakdown of how Marketo does ABM at each stage of the funnel
A sneak peek at the Marketo ABM tech stack
Insights into how Marketo reports on ABM internally
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Published in: Marketing
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