Nobody wants to get blasted. Think back to the last marketing email you received that was irrelevant to you. Wasn't it frustrating? Popular marketing expressions such as "batch and blast" and "hit the database" admit that your emails are not individualized or relevant to specific buyer behavior. What good are they, then?
Join this thought-provoking webinar with Matt Zilli, Sr. Product Marketing Manager at Marketo, to discover how to drive better results through more engaging marketing. You will learn:
• What an engaging conversation looks like
• How dialogues with your buyers are created
• How to use behavioral and demographic information to target buyers
• Why traditional tools just don't cut it
• Much more!