CMO's Guide to Marketing ROI

5,974 views

Published on

What does it take to move marketing measurement to the next level, and drive your company's revenue growth in a smart way? Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, and Jon Miller, VP of Marketing for Marketo help you:
Define marketing ROI and optimizing revenue performance
Develop KPIs that predict future marketing success
Effectively communicate marketing results to and within the C-Suite

Published in: Business
0 Comments
10 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,974
On SlideShare
0
From Embeds
0
Number of Embeds
1,356
Actions
Shares
0
Downloads
275
Comments
0
Likes
10
Embeds 0
No embeds

No notes for slide

×