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A Guide to Content Curation: How Social Media Changed the Game

Content curation is a critical aspect of an organization's social media and content marketing strategies. Used correctly, it has the power to inspire, influence, and impact the way your customers are making purchase decisions. Watch Ashley Brookes, Senior Brand and Content Manager at Hootsuite as she shares real-world tips on how to curate content to ensure social success, plus best practices, metrics, and scalability for social content.

This session from the record-breaking New Rules of Marketing Virtual Event will show you:

-Best practices to drive traffic, improve SEO, and maintain brand relevance in social streams
-Sourcing, sharing, and measuring the impact of content that resonates with your audience
-Scaling social campaigns through a blend of original and curated content

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