Editor's Notes

• Resource: https://www.marketo.com/ebooks/what-in-the-world-is-coming-next/
  
  
  Source: https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research
  
  
• Resource: https://www.marketo.com/ebooks/what-in-the-world-is-coming-next/
  
  
  
• Resource: https://www.marketo.com/ebooks/what-in-the-world-is-coming-next/
  
• Resource on behavioral targeting/personalization: https://www.marketo.com/cheat-sheets/do-better-with-behavioral-targeting/
• Resource on behavioral targeting/personalization: https://www.marketo.com/cheat-sheets/do-better-with-behavioral-targeting/
  
• Extra resource for talk track: https://www.marketo.com/ebooks/time-to-change-channels-and-your-cross-channel-strategy/
  
• Extra resource for talk track: https://www.marketo.com/ebooks/time-to-change-channels-and-your-cross-channel-strategy/
  
  
  
• Resource:  https://www.marketo.com/ebooks/what-in-the-world-is-coming-next/
  Resource: https://www.marketo.com/cheat-sheets/your-virtual-event-planning-checklist/
  
• Resource: https://www.marketo.com/cheat-sheets/your-virtual-event-planning-checklist/
  
• Resource: https://www.marketo.com/infographics/the-new-visibility-gap/
  Resource: https://www.marketo.com/cheat-sheets/create-your-dream-team-with-marketing-and-sales/
  
  LinkedIn: https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2020/images/pdfs/moments-of-trust-v4.pdf
  
  
• Resource: https://www.marketo.com/infographics/the-new-visibility-gap/
  Resource: https://www.marketo.com/cheat-sheets/create-your-dream-team-with-marketing-and-sales/