2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

2017 Marketing Predictions—Marketo

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Marketing

Dec. 05, 2016

334,981 views

Download to read offline

2017 Marketing Predictions—Marketo

Download to read offline

Marketing

Dec. 05, 2016

334,981 views

With all the new technologies, strategies, and tactics that are emerging, it can feel impossible to get a grasp on everything. To help, we’ve compiled a list from the team at Marketo on what they think is important to focus on in 2017.

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Kindra Hall

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Thomas Frank

Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone

Propaganda Edward Bernays

Phishing for Phools: The Economics of Manipulation and Deception George A. Akerlof

Ogilvy on Advertising in the Digital Age Miles Young

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Leil Lowndes

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Al Ries

Secondhand: Travels in the New Global Garage Sale Adam Minter

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller

Influencer: Building Your Personal Brand in the Age of Social Media Brittany Hennessy

Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System David Pogue

Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art Don Thompson

Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results Thomas Freese

The 22 Immutable Laws of Marketing Al Ries

Inside the Tornado Geoffrey A. Moore

Overdressed: The Shockingly High Cost of Cheap Fashion Elizabeth L. Cline

Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini

22 Immutable Laws of Branding Al Ries

Influence: The Psychology of Persuasion Robert B. Cialdini, PhD

Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin

Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein

Building a StoryBrand: Clarify Your Message So Customers Will Listen Findaway

Predictably Irrational: The Hidden Forces That Shape Our Decisions Dr. Dan Ariely

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore

Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life Rory Sutherland

Wanting: The Power of Mimetic Desire in Everyday Life Luke Burgis

Unleashing the Idea Virus Seth Godin

Contagious: Why Things Catch On Jonah Berger

Cheap: The High Cost of Discount Culture Ellen Ruppel Shell

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With all the new technologies, strategies, and tactics that are emerging, it can feel impossible to get a grasp on everything. To help, we’ve compiled a list from the team at Marketo on what they think is important to focus on in 2017.

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