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Too many companies are stuck in a “publish and pray” mentality and spend way too much time conducting keyword and competitor research. Bringing AI into the content creation process not only saves weeks of research but uncovers more audience insight than can be physically researched by hand.
In this presentation, MarketMuse co-founder Jeff Coyle explores how AI can drastically improve productivity throughout your content team and help them create more effective content. Learn how to:
Identify gaps and opportunities in your content and your competitor’s.
Use content clusters to build topical authority.
Incorporate buyer intent into your content plan.
Avoid publishing bad content.