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2009 Aa.Com

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2009 Aa.Com

  1. 1. 2009 Advertising Opportunities
  2. 2. AA Advertising Reaches Passengers Throughout Their Journey Pre Boarding Pre-Boarding In Airport On Board AA.com 43 Admirals Club Worldwide Publications: American Way, Celebrated Living , Nexos
  3. 3. 250 x 250 Home Page Banner <ul><li>Size: 250 x 250 </li></ul><ul><li>Up to 1 Million views per day </li></ul><ul><li>Targeting available </li></ul><ul><li>Top available ‘Real Estate’ on AA.com </li></ul><ul><li>Great for high visibility of your brand and offer </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul>
  4. 4. 234 x 60 Home Page Banner <ul><li>Size: 234 x 60 </li></ul><ul><li>Up to 750,000 </li></ul><ul><li>views per day </li></ul><ul><li>Targeting available </li></ul><ul><li>Links to AA.com </li></ul><ul><li>Marketing Page, then </li></ul><ul><li>to Advertiser’s site* </li></ul>
  5. 5. Home Page Text Link <ul><li>Size: up to 60 characters </li></ul><ul><li>Up to 500,000 views per day </li></ul><ul><li>Targeting available </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul>
  6. 6. Home Page Left Navigation Graphic <ul><li>Size: 125 x 35 </li></ul><ul><li>Up to 1.4 Million visits per day </li></ul><ul><li>Great space for brand recall </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul><ul><li>Monthly Insertion </li></ul>*
  7. 7. 120 x 240 Confirmation Page Banner <ul><li>Size: 120 x 240 </li></ul><ul><li>Approx 1.4 Million views per month </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul>
  8. 8. Interior Site Page Banner <ul><li>Size: 180 x 150 </li></ul><ul><li>Views per month vary per page </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul><ul><li>Located within key interior pages such as: AA Ticket Offices, College, Destination Information, During Your Flight, International Travel, Travel Tips, Women </li></ul>
  9. 9. AAirmail Monthly Newsletter <ul><li>Newly designed monthly email sent to 5.2Million subscribers </li></ul><ul><li>Targeting available </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul>
  10. 10. Solo Email <ul><li>Dedicated email sent to AAirmail subscribers </li></ul><ul><li>Targeting available </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul>* Rental car and hotel placements will link to a Marketing page within the AA.com Car/Hotel Planner
  11. 11. Net SAAver Email <ul><li>Newly designed weekly email sent to 6.2Million subscribers </li></ul><ul><li>Links to AA.com Marketing Page, then to Advertiser’s site* </li></ul>* Rental car and hotel placements will link to a Marketing page within the AA.com Car/Hotel Planner
  12. 12. Reporting Sample Report Campaign: Admirals Club Membership For Life Date Seen Selected CTR 08-27-2008 6,706 32 0.4772% 08-28-2008 15,787 54 0.3421% 08-29-2008 21,031 30 0.1426% 08-30-2008 13,461 26 0.1932% 08-31-2008 13,603 32 0.2352% 09-01-2008 22,375 15 0.0670% 09-02-2008 31,914 51 0.1598% 09-03-2008 25,938 25 0.0964% 09-04-2008 23,215 2 0.0086% 09-05-2008 19,277 15 0.0778% 09-06-2008 15,061 6 0.0398% 09-07-2008 18,606 5 0.0269% 09-08-2008 26,668 15 0.0562% 09-09-2008 30,596 18 0.0588% 09-10-2008 24,542 10 0.0407% 09-11-2008 23,136 11 0.0475% 09-12-2008 17,814 50 0.2807% 09-13-2008 12,681 33 0.2602% 09-14-2008 14,956 20 0.1337% 09-15-2008 7,397 11 0.1487% 09-16-2008 23,381 26 0.1112% 09-17-2008 26,490 75 0.2831% 09-18-2008 27,351 51 0.1865% 09-19-2008 22,315 62 0.2778% 09-20-2008 11,918 39 0.3272% 09-21-2008 15,859 54 0.3405% 09-22-2008 21,962 38 0.1730% 09-23-2008 21,551 33 0.1531% 09-24-2008 20,669 22 0.1064% Totals 505,672 687 0.3645%
  13. 13. Package 1 - $10k Level Paid Components Added Value * * Content & Images provided by ProChile Item Audience/ Impressions Unit Cost Total Cost AAirmail Article Less than 250k $4,000 $4,000 Targeted Bottom Banner 250,000 $22 CPM $5,500 Total Campaign Cost $9,500 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 250,000 - $2500
  14. 14. Package 2 - $25k Level Paid Components Added Value Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (2x) Less than 250k each $4,000 $8,000 Targeted Top Banner 500,000 $35 CPM $17,500 Total Campaign Cost $25,500 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 500,000 - $5000 Interior Site Page Banner 90 Days Monthly $10 CPM Expected Impressions of 50,000 - $500 Total Added Value $5,500
  15. 15. Package 3 - $50k Level Paid Components Added Value * * Content & Images provided by ProChile Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (4x) Less than 250k each $4,000 $16,000 Targeted Top Banner 750,000 $35 CPM $26,250 NetSAAver (1x) 5,500,000 $6,250 $6,250 Total Campaign Cost $48,500 Item Timing Updated Unit Value Total Value AA.com/Marketing Page 120 Days Monthly* $10 CPM Expected Impressions of 750,000 - $7500 Interior Site Page Banner 120 Days Monthly $10 CPM Expected Impressions of 75,000 - $750 Total Added Value $8,250
  16. 16. Package 4 - $75k Level Paid Components Added Value Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (3x) 500,000 each $7,500 $22,500 Targeted Top Banner 1,000,000 $35 CPM $35,000 Targeted Home Page Text Link 750,000 $15 CPM $11,250 NetSAAver (1x) 5,500,000 $6,250 $6,250 Total Campaign Cost $75,000 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 1,000,000 - $10,000 Interior Site Page Banner 90 Days Monthly $10 CPM Expected Impressions of 100,000 - $1,000 Targeted Bottom Banner 250,000 N/A $22 CPM $5,500 Total Added Value $16,500
  17. 17. Package 5 - $100k Level Paid Components Added Value Item Audience/ Impressions Unit Cost Total Cost AAirmail Article (3x) 1,000,000 each $12,000 $36,000 Left Nav Banner Up to 40,000,000/month $50,000/Month $50,000 NetSAAver (2x) 5,500,000 each $6,250 $12,500 Total Campaign Cost $98,500 Item Timing Updated Unit Value Total Value AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 2,000,000 - $20,000 Interior Site Page Banner (2x) 90 Days Monthly $10 CPM Expected Impressions of 200,000 - $2,000 Targeted Bottom Banner 500,000 N/A $22 CPM $11,000 Total Added Value $33,000

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