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THE GREAT DEMOGRAPHIC FINANCIAL SERVICE CENTERS COOPERATIVE  2008 CREDIT UNION RETAIL DELIVERY CONVENTION DIVIDE   JOE SUL...
GEN Y  BOOMERS  <ul><li>Twenty-somethings and teenagers </li></ul><ul><li>Second Largest Demographic Age Group </li></ul><...
THE DIVIDE   Source:  Who Are the Millennials?  a.k.a. Generation Y Deloitte Consulting 2005
47
”   “ Not planning for the long term with respect to Gen Y will leave banks and credit unions in the same position they fi...
NEEDS, VALUES & PREFERENCES  <ul><li>access  </li></ul><ul><li>convenience  </li></ul><ul><li>simplicity & ease of use </l...
 
 
 
 
TARGETING GEN Y REQUIRES  STRATEGIC CHOICES  <ul><li>but also requires attention to your: </li></ul><ul><li>MARKET  </li><...
KNOW YOUR MARKET
 
 
 
 
 
REMEMBER, TARGETING GEN Y REQUIRES  STRATEGIC CHOICES  <ul><li>PRODUCT & SERVICES  </li></ul><ul><li>BRAND POSITION & MARK...
KNOW YOUR MARKET
QUESTIONS?  [email_address] 312-961-0188 THANK YOU
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Great Demographic Divide: 6-11-2008

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Presentation given by Joe Sullivan and Brady Walen at the 2008 FSCC Credit Union Retail Delivery Convention in Chicago.

Published in: Business, Economy & Finance
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Great Demographic Divide: 6-11-2008

  1. 1. THE GREAT DEMOGRAPHIC FINANCIAL SERVICE CENTERS COOPERATIVE 2008 CREDIT UNION RETAIL DELIVERY CONVENTION DIVIDE JOE SULLIVAN [email_address] 312-961-0188
  2. 2. GEN Y BOOMERS <ul><li>Twenty-somethings and teenagers </li></ul><ul><li>Second Largest Demographic Age Group </li></ul><ul><li>Tech-savvy & Connected </li></ul><ul><li>Entry-level Financial Needs </li></ul><ul><li>44 – 62 years old </li></ul><ul><li>Largest Demographic Age Group </li></ul><ul><li>Lucrative Members </li></ul><ul><li>Diverse & Sophisticated Financial Needs </li></ul>
  3. 3. THE DIVIDE Source: Who Are the Millennials? a.k.a. Generation Y Deloitte Consulting 2005
  4. 4. 47
  5. 5. ” “ Not planning for the long term with respect to Gen Y will leave banks and credit unions in the same position they find themselves in today, fighting for short term profits. Javelin Strategy and Research Generation Y Banking Behaviors and Attitudes
  6. 6. NEEDS, VALUES & PREFERENCES <ul><li>access </li></ul><ul><li>convenience </li></ul><ul><li>simplicity & ease of use </li></ul><ul><li>flexibility </li></ul><ul><li>authenticity </li></ul>GEN Y
  7. 11. TARGETING GEN Y REQUIRES STRATEGIC CHOICES <ul><li>but also requires attention to your: </li></ul><ul><li>MARKET </li></ul><ul><li>PRODUCTS & SERVICES </li></ul><ul><li>BRAND POSITION & MARKETING </li></ul><ul><li>PEOPLE </li></ul>about your delivery network
  8. 12. KNOW YOUR MARKET
  9. 18. REMEMBER, TARGETING GEN Y REQUIRES STRATEGIC CHOICES <ul><li>PRODUCT & SERVICES </li></ul><ul><li>BRAND POSITION & MARKETING </li></ul><ul><li>PEOPLE </li></ul><ul><li>DELIVERY </li></ul>
  10. 19. KNOW YOUR MARKET
  11. 20. QUESTIONS? [email_address] 312-961-0188 THANK YOU

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