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Primer, kako poskuša Zavarovalnica Triglav nagovoriti stranke, ki v poplavi informacij spremljajo samo še vsebine, ki kakorkoli uresničujejo njihove potrebe ali interese. Na preprost način odgovarja na vprašanja, ki se pojavljajo ob iskanju in sklepanju zavarovanj ali uveljavljanju zavarovalne zaščite, s ciljem, preprečiti nerazumevanje in nezadovoljstvo ob uveljavljanju škode. Primer dokazuje, da postaneš zaupanja vreden partner tudi s pomočjo koristnih vsebin in nasvetov in ne le s ponudbo svojih produktov.
Prispevek je bil prikazan na mesečnem srečanju Društva za marketing Slovenije oktobra 2016.
Več: http://zapisi.dmslo.si/zapis/z-vsebinskim-marketingom-do-konkretnih-rezultatov
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