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Raising the Profile of Your Business Online

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Raising the profile of your business online - everything you need to know about Social Networking.

Did you tweet today?
Have you updated your blog?
What’s on your wall?
Do you run a wiki?
Did you podcast your blog?

Answers to common business questions about how to integrate social media into the marketing mix.

Presented to Total Networking in Grantham, August 19th 2009, by Karen McNulty, Marketing Picture.

Published in: Business, Technology
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Raising the Profile of Your Business Online

  1. 1. Raising the profile of your business online All you need to know about social networking…
  2. 2. <ul><li>Did you tweet today? </li></ul><ul><li>Have you updated your blog? </li></ul><ul><li>What’s on your wall? </li></ul><ul><li>Do you run a wiki? </li></ul><ul><li>Did you podcast your blog? </li></ul><ul><li>Should you - or is it yesterday’s news? </li></ul>
  3. 3. <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Bebo </li></ul><ul><li>YouTube </li></ul><ul><li>Friends Reunited </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Ecademy </li></ul><ul><li>Wikipedia </li></ul><ul><li>Technorati </li></ul>
  4. 4. <ul><li>A Social Network is an online community, usually with a common interest or goal. </li></ul><ul><li>All of them provide a method for visitors to interact, share information and connect with each other. </li></ul>All of these are Soc ial Networking websites.
  5. 5. Social Networking Tools <ul><li>Popular mediums for social networking include blogs, podcasts, message boards, wikis, forums </li></ul><ul><li>There are several forms of updating social media, which include text, audio (podcast), video and pictures. </li></ul>
  6. 6. Social Networking Features <ul><li>User generated content </li></ul><ul><li>Discussion boards where customers can interact with your business </li></ul><ul><li>Joining the conversation/debate </li></ul><ul><li>Tools for customers to upload photos and reviews </li></ul><ul><li>Posting business news </li></ul><ul><li>Linking to your website </li></ul><ul><li>They’re usually FREE </li></ul>
  7. 7. <ul><li>Facebook (discussion, connections) </li></ul><ul><li>MySpace (music, connections) </li></ul><ul><li>Bebo (writers, young people, connections) </li></ul><ul><li>YouTube (videos, reviews) </li></ul><ul><li>Friends Reunited (connections) </li></ul><ul><li>Flickr ( pictures ) </li></ul><ul><li>Slideshare (presentations, reviews) </li></ul><ul><li>Twitter (micro-blogging) </li></ul><ul><li>LinkedIn (business connections) </li></ul><ul><li>Ecademy (business connections) </li></ul><ul><li>Wikipedia (wiki, collaborating) </li></ul><ul><li>Technorati (blogs, reviews) </li></ul>
  8. 8. The New Internet <ul><li>Social Networks have changed the way we use the Internet </li></ul><ul><li>From viewing static web pages/websites…. to joining in and becoming part of “the conversation” </li></ul><ul><li>Web 2.0 </li></ul>
  9. 9. Why should we use them in business? <ul><li>Connect with your customers every day </li></ul><ul><li>Build a community around your product/service </li></ul><ul><li>Put a human face on your business </li></ul><ul><li>Engage with your audience by using rich media content such as video </li></ul><ul><li>SEO – links back to your website </li></ul><ul><li>New and quicker way of networking </li></ul><ul><li>Join in or get left behind… </li></ul><ul><li>They’re usually FREE </li></ul>
  10. 10. Social Networking Websites for Business
  11. 11. <ul><li>Originally started for college students, now open to all </li></ul><ul><li>over 13 with business pages becoming popular. FREE </li></ul><ul><li>to join and participate in. </li></ul>
  12. 12. <ul><li>Microblogging, “What are you doing now?” in 140 </li></ul><ul><li>characters. Open to all over 13. FREE. </li></ul>
  13. 13. <ul><li>Business network for professionals. You can now set up </li></ul><ul><li>business profiles as well as personal profiles. Works on </li></ul><ul><li>connections. FREE to join. </li></ul>
  14. 14. <ul><li>Video sharing social network. Increasingly used by </li></ul><ul><li>businesses to promote brands and products. FREE. </li></ul>
  15. 15. Online Encyclopedia – a collaboration of people all contributing to the website to share information. FREE.
  16. 16. Aren’t these for young people? <ul><li>Facebook has more than 175 million users </li></ul><ul><li>(Its fastest growing demographic is people over 30) </li></ul><ul><li>LinkedIn more than 30 million members </li></ul><ul><li>Twitter more than 7 million users (1.8 million in the UK) </li></ul><ul><li>YouTube and Google Video more than 3 billion visitors per month in the UK </li></ul><ul><li>Wikipedia more than 9 million visitors per month </li></ul>
  17. 17. Tips <ul><li>Think about what’s interesting for your customer, not you </li></ul><ul><li>Once you’ve started, don’t stop! They must be kept up to date </li></ul><ul><li>Blogs preferably weekly - daily is best </li></ul><ul><li>Twitter – daily </li></ul><ul><li>Facebook, LinkedIn at least monthly, preferably weekly minimum </li></ul><ul><li>YouTube, Flickr – as and when </li></ul>
  18. 18. Who else is doing it?
  19. 23. LinkedIn
  20. 24. LinkedIn
  21. 27. Branding on YouTube
  22. 28. Viral Branding on YouTube
  23. 29. Pros <ul><li>Building relationships with customers </li></ul><ul><li>Reaching new audiences </li></ul><ul><li>Interactive </li></ul><ul><li>Direct marketing opportunity </li></ul><ul><li>Links </li></ul><ul><li>Can be viral </li></ul><ul><li>Low cost </li></ul>
  24. 30. Cons <ul><li>Very open! </li></ul><ul><li>Getting the message right is still important </li></ul><ul><li>Time required to manage these along with other marketing activity </li></ul><ul><li>Must still be relevant to your business </li></ul>
  25. 31. Advertising on Social Networks <ul><li>Not FREE! </li></ul><ul><li>But very targeted </li></ul><ul><li>Usually added to social networking sites at some point </li></ul><ul><li>Worth considering </li></ul><ul><li>Pay per click or per number of impressions models </li></ul>
  26. 32. Blogging <ul><li>Online journals </li></ul><ul><li>Treated as important by Google </li></ul><ul><li>Fresh content </li></ul><ul><li>Informal style </li></ul>
  27. 33. Aren’t blogs about people? <ul><li>Used to be </li></ul><ul><li>Now used by businesses </li></ul><ul><li>Positioning as experts </li></ul><ul><li>Really add value to your clients - free information, tips, hints, surveys etc. </li></ul><ul><li>Gather followers – pass opinion </li></ul><ul><li>Must be relevant! </li></ul>
  28. 35. RSS <ul><li>What does it mean? </li></ul><ul><li>Adding an RSS feed to your website </li></ul><ul><li>Constant reminders to subscribers </li></ul><ul><li>Linking back to your website to see news in more detail </li></ul><ul><li>News immediately sent to interested parties </li></ul>
  29. 38. Social Networking in Plain English…
  30. 39. Finally… <ul><li>Can you afford not to use some of these tools? </li></ul><ul><li>Low cost means low or no barrier </li></ul><ul><li>Web 3.0 – are you ready? </li></ul>
  31. 40. <ul><li>Karen McNulty </li></ul><ul><li>www.marketingpicture.co.uk </li></ul><ul><li>Email : karenm@marketingpicture.co.uk </li></ul><ul><li>Tel: 01778 338184 </li></ul>There’s never been a better time to make sure that every penny you spend on marketing works for you.

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