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1-Benun 5 MarketingTools

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1-Benun 5 MarketingTools

  1. 1. marketing-mentor.com @MMToolbox The Only 5 Tools You Need to Get the Projects You Want
  2. 2. M A R K E T I N G M E N T O R @MMToolbox Ilise Benun Programming Partner for HOW Design Live Mentor and business coach exclusively for creative professionals Author of more than 7 books on creative business GetTalk.at/Marketing
  3. 3. M A R K E T I N G M E N T O R @MMToolbox The Creative Professional’s Guide to Money GetTalk.at/Marketing
  4. 4. M A R K E T I N G M E N T O R @MMToolbox There is no such thing as job security. GetTalk.at/Marketing
  5. 5. M A R K E T I N G M E N T O R @MMToolbox My goal To show you how to take control over your career and what it takes to thrive as a self-employed professional. GetTalk.at/Marketing
  6. 6. M A R K E T I N G M E N T O R @MMToolbox You must (and can) take control of your business/career. GetTalk.at/Marketing
  7. 7. M A R K E T I N G M E N T O R @MMToolbox How? By identifying your best prospects and pursuing them. GetTalk.at/Marketing
  8. 8. M A R K E T I N G M E N T O R @MMToolbox The key is your mindset. GetTalk.at/Marketing
  9. 9. M A R K E T I N G M E N T O R @MMToolbox “I don’t want to bug them.” vs. “I have something to offer that I just know will help them, if only they knew about me.” GetTalk.at/Marketing
  10. 10. M A R K E T I N G M E N T O R @MMToolbox Give. Give. Give. GetTalk.at/Marketing
  11. 11. M A R K E T I N G M E N T O R @MMToolbox THE TOP 5 MARKETING TOOLS GetTalk.at/Marketing
  12. 12. M A R K E T I N G M E N T O R @MMToolbox (a rant) Word of mouth isn’t one of them. GetTalk.at/Marketing
  13. 13. M A R K E T I N G M E N T O R @MMToolbox 1 YOUR ELEVATOR PITCH GetTalk.at/Marketing
  14. 14. M A R K E T I N G M E N T O R @MMToolbox “I help creative professionals find better clients with bigger budgets.” It’s not about you. GetTalk.at/Marketing
  15. 15. M A R K E T I N G M E N T O R @MMToolbox It reflects a perceived need. “I help creative professionals promote their services.” GetTalk.at/Marketing
  16. 16. M A R K E T I N G M E N T O R @MMToolbox “I work with people who hate to promote themselves.” It gets you into a conversation. GetTalk.at/Marketing
  17. 17. M A R K E T I N G M E N T O R @MMToolbox 2 LINKEDIN GetTalk.at/Marketing
  18. 18. M A R K E T I N G M E N T O R @MMToolbox Use it for research GetTalk.at/Marketing
  19. 19. M A R K E T I N G M E N T O R @MMToolbox Use it for positioning. GetTalk.at/Marketing
  20. 20. M A R K E T I N G M E N T O R @MMToolbox Use it to connect. GetTalk.at/Marketing
  21. 21. M A R K E T I N G M E N T O R @MMToolbox Use it as your blog. GetTalk.at/Marketing
  22. 22. M A R K E T I N G M E N T O R @MMToolbox 3 YOUR MARKETING-SMART WEBSITE GetTalk.at/Marketing
  23. 23. M A R K E T I N G M E N T O R @MMToolbox It’s not just a portfolio. GetTalk.at/Marketing
  24. 24. M A R K E T I N G M E N T O R @MMToolboxGetTalk.at/Marketing zilbertsandassociates.com
  25. 25. M A R K E T I N G M E N T O R @MMToolbox It’s not about you. GetTalk.at/Marketing
  26. 26. M A R K E T I N G M E N T O R @MMToolboxGetTalk.at/Marketing www.connectwithcopy.com
  27. 27. M A R K E T I N G M E N T O R @MMToolbox Speaks directly to your ideal prospects GetTalk.at/Marketing
  28. 28. M A R K E T I N G M E N T O R @MMToolboxGetTalk.at/Marketing jilllynndesign.com
  29. 29. M A R K E T I N G M E N T O R @MMToolbox Makes them say, “This is exactly who I need!” GetTalk.at/Marketing
  30. 30. M A R K E T I N G M E N T O R @MMToolboxGetTalk.at/Marketing wendywood.com
  31. 31. M A R K E T I N G M E N T O R @MMToolbox 4 A SIMPLE OUTREACH CAMPAIGN GetTalk.at/Marketing
  32. 32. M A R K E T I N G M E N T O R @MMToolbox Here’s all there is to it: GetTalk.at/Marketing
  33. 33. M A R K E T I N G M E N T O R @MMToolbox Here’s all there is to it: 1.  Introduce yourself. GetTalk.at/Marketing
  34. 34. M A R K E T I N G M E N T O R @MMToolbox Here’s all there is to it: 1.  Introduce yourself. 2.  Follow up. GetTalk.at/Marketing
  35. 35. M A R K E T I N G M E N T O R @MMToolbox Here’s all there is to it: 1.  Introduce yourself. 2.  Follow up. 3.  Stay in touch. GetTalk.at/Marketing
  36. 36. M A R K E T I N G M E N T O R @MMToolbox 1THE INTRODUCTION Getting their attention GetTalk.at/Marketing
  37. 37. M A R K E T I N G M E N T O R @MMToolbox Give. Give. Give. GetTalk.at/Marketing
  38. 38. M A R K E T I N G M E N T O R @MMToolbox Rob M, Cartoonist I took the liberty of drawing you a picture of <their pet>, hope you don’t mind. Everyone loves cartoons, and I think cartoons like this would be a great marketing tool for your business — they’d make your business stand out from the rest. I have many more ideas for your site. Would you like to discuss how it works (and how much it costs)? If so, just reply and we can set up a short call. www.everyonelovescartoons.com GetTalk.at/Marketing
  39. 39. M A R K E T I N G M E N T O R @MMToolbox I wanted to reach out and say how impressed I was with your latest <name of their project>. The <media type> was beautiful to look at and I love how it all came together. That’s why I think we may be a good fit. I’m a local <photographer> and I work with athletic companies (drop a couple of names here) and their agencies, to increase brand awareness with high-production images that push the boundaries for retail and social media. May I come in and show you some of my work this week or next? When you are impressed… GetTalk.at/Marketing
  40. 40. M A R K E T I N G M E N T O R @MMToolbox When the news prompts an idea •  Your latest announcement this week about <insert news> got me thinking. •  I read this week about <news> and it got me thinking about your business. •  Have you ever thought about <blank>? I’d love to talk more and share some of my ideas with you. GetTalk.at/Marketing
  41. 41. M A R K E T I N G M E N T O R @MMToolbox 2THE FOLLOW-UP Even if they haven’t responded yet GetTalk.at/Marketing
  42. 42. M A R K E T I N G M E N T O R @MMToolbox Share. Share. Share. GetTalk.at/Marketing
  43. 43. M A R K E T I N G M E N T O R @MMToolbox •  Connect on LinkedIn and share •  Follow on Twitter and retweet •  Follow on Instagram and comment/like •  Follow and share on all platforms they’re on GetTalk.at/Marketing
  44. 44. M A R K E T I N G M E N T O R @MMToolbox Follow up the intro email. GetTalk.at/Marketing
  45. 45. M A R K E T I N G M E N T O R @MMToolbox Just following up on my message from last week. I’d love to work with you on your next trade show booth and have lots of ideas I’d be happy to share. May I send you samples of work I’ve done for <drop a few names>? And if now is not a good time, may I stay in touch via email? I have a nifty monthly message I send out with trade show tips. GetTalk.at/Marketing
  46. 46. M A R K E T I N G M E N T O R @MMToolbox Follow up after meeting at an event. GetTalk.at/Marketing
  47. 47. M A R K E T I N G M E N T O R @MMToolbox It was so nice meeting you in Boston at the Design Summit a couple weeks ago. Now that you’re back at work, I wanted to take a quick moment to let you know I’m here if you ever need a freelance designer to help with overflow work or to give a fresh eye to a project. I’ve worked with King College on both marketing and advancement projects and recently completed a new view book for CCHS. Don’t miss the interactive version. One creative director commented, “I don’t have to worry when I give you project. I know that it will be done right!” Would love to continue our conversation. But if now is not a good time, may I stay in touch via email? GetTalk.at/Marketing
  48. 48. M A R K E T I N G M E N T O R @MMToolbox After an event where you didn’t meet them. GetTalk.at/Marketing
  49. 49. M A R K E T I N G M E N T O R @MMToolbox I came across your name on the HOW Design Live attendee directory and wanted to reach out and introduce myself. I’m a freelance designer who specializes in working with colleges and universities. I’ve worked with King College on both marketing and advancement projects and recently completed a new view book for CCHS. One creative director commented, “I don’t have to worry when I give you a project. I know that it will be done right!” My one-pager explains a little more about my higher education specialty and includes a few portfolio samples: <link> Would love to chat briefly and see if we might be a good fit. If you’re interested, let me know when would be a good day and time to discuss. GetTalk.at/Marketing
  50. 50. M A R K E T I N G M E N T O R @MMToolbox 3THE CULTIVATION Staying in touch … for as long as it takes GetTalk.at/Marketing
  51. 51. M A R K E T I N G M E N T O R @MMToolbox This may feel like “stalking” — it isn’t anything close. GetTalk.at/Marketing
  52. 52. M A R K E T I N G M E N T O R @MMToolbox Give. Give. Give. GetTalk.at/Marketing
  53. 53. M A R K E T I N G M E N T O R @MMToolbox Send relevant resources to show you’re thinking of them GetTalk.at/Marketing
  54. 54. M A R K E T I N G M E N T O R @MMToolbox Send relevant resources to show you’re thinking of them •  I found this article on <blank> that may be beneficial as you folks progress GetTalk.at/Marketing
  55. 55. M A R K E T I N G M E N T O R @MMToolbox Send relevant resources to show you’re thinking of them •  I found this article on <blank> that may be beneficial as you folks progress •  I wrote this article on <blank> and thought it might be helpful GetTalk.at/Marketing
  56. 56. M A R K E T I N G M E N T O R @MMToolbox Send relevant resources to show you’re thinking of them •  I found this article on <blank> that may be beneficial as you folks progress •  I wrote this article on <blank> and thought it might be helpful •  I published this white paper on <blank> and thought it might be helpful GetTalk.at/Marketing
  57. 57. M A R K E T I N G M E N T O R @MMToolbox Send relevant resources to show you’re thinking of them •  I found this article on <blank> that may be beneficial as you folks progress •  I wrote this article on <blank> and thought it might be helpful •  I published this white paper on <blank> and thought it might be helpful •  I heard about a web site … GetTalk.at/Marketing
  58. 58. M A R K E T I N G M E N T O R @MMToolbox 5 AUTO-DRIP GetTalk.at/Marketing
  59. 59. M A R K E T I N G M E N T O R @MMToolbox It’s not about you. GetTalk.at/Marketing
  60. 60. M A R K E T I N G M E N T O R @MMToolbox It keeps you top of mind. GetTalk.at/Marketing
  61. 61. M A R K E T I N G M E N T O R @MMToolbox It cultivates trust. GetTalk.at/Marketing
  62. 62. M A R K E T I N G M E N T O R @MMToolbox Wrap up 1.  Decide who you want to work with. 2.  Introduce yourself to them. 3.  Follow up. 4.  Stay in touch. GetTalk.at/Marketing
  63. 63. M A R K E T I N G M E N T O R @MMToolbox GetTalk.at/Marketing GetTalk.at/Marketing
  64. 64. M A R K E T I N G M E N T O R @MMToolbox Weekly Marketing Checklist GetTalk.at/Marketing GetTalk.at/Marketing
  65. 65. M A R K E T I N G M E N T O R @MMToolbox More resources MarketingMentorPodcast.com Marketing-Mentortips.com MarketingMixBlog.com GetTalk.at/Marketing
  66. 66. M A R K E T I N G M E N T O R @MMToolbox @MMToolbox marketing-mentor.com GetTalk.at/Marketing
  67. 67. Thank You
  68. 68. marketing-mentor.com

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