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© Constant Contact 2016
30 Ways to Grow Your List
Featuring Constant Contact
In partnership with
o 19 years of marketing experience
o Specialty: E-mail, Social Media, Personal
Branding
o Constant Contact Solution Provid...
Agenda
• Why people sign up for email lists
• 30 ways to grow your list
• How to use Constant Contact email
marketing
• Co...
How to build your list through traditional marketing
How to build your list online
How to use mobile apps to build your li...
Customers want something in exchange for their email address
What would be enticing to a potential email subscriber?
• Pro...
Customers want something in exchange for their email address
What would be enticing to a potential
email subscriber?
• In ...
Keep it Old School
1. Paper sign-up sheet is still the best way
to go.
2. Train yourself and staff to ask when face-
to-fa...
Printed Materials
6. Tell people to sign up on your banner sign and other tradeshow
materials
7. Use QR codes on business ...
A study run by Epsilon shows that 63% of customers who
signed up for emails from a site are more likely to do
business wit...
Use Social Media
11. Add a sign up form to your Facebook
tab.
12. Use Social Sharing in your email
newsletter to encourage...
Use Social Media
15. In your Youtube videos, tell
people where to go and sign up.
16. Use the FB call to action button
and...
Online
Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com
20. Sign-up f...
In Emails
Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com
24. Add a ...
CONSTANT
CONTACT
has over 250 apps
in its marketplace
By Mobile
Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com
28. Consta...
17
Text To Buy
Text TARSHA to 99000
to get started with
Email Marketing
Source: Marketingprofs.com 2016
22
Grow with Constant Contact
All the marketing campaigns you need
Together in one place
.
Coupon Offers
& Social Promotio...
Great offers for you
today!
Need an account?
Already have an account?
$5/month for your
first 3 months of Email
If you buy today!
Get 3 months of
email marketing
for only
$5/mo.
www.constantco...
5
Step 1: Create the Account Step 2: Enter Billing Info
www.constantcontact.com/event-polk OR Text Tarsha to 99000
6
Step 3: Enter Credit Card Info / Payment Processing Confirmation Notice
www.constantcontact.com/event-polk OR Text Tarsh...
Already using an
Email Marketing tool?
This D.I.Y. online program will
help you develop an email
marketing strategy so tha...
28
1. What is your biggest
challenge with email
marketing?
2. What are some unique
ways you’ve grown your
list?
3. How can...
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30 Ways to Grow Your Email List

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Learn simple ways to grow your email list and drive traffic to your website.

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30 Ways to Grow Your Email List

  1. 1. © Constant Contact 2016 30 Ways to Grow Your List Featuring Constant Contact In partnership with
  2. 2. o 19 years of marketing experience o Specialty: E-mail, Social Media, Personal Branding o Constant Contact Solution Provider o International Speaker o Award-winning marketer o Author: Beyond the Business Card Tarsha Polk, MBA The Marketing Lady www.TheMarketingLady.com 972-987-0565 Sign up at http://tpolk05.constantcontact.com
  3. 3. Agenda • Why people sign up for email lists • 30 ways to grow your list • How to use Constant Contact email marketing • Constant Contact exclusive offer
  4. 4. How to build your list through traditional marketing How to build your list online How to use mobile apps to build your list How to use Constant Contact email marketing 30 Ways to Grow Your List
  5. 5. Customers want something in exchange for their email address What would be enticing to a potential email subscriber? • Promotions or discounts. Consumers like to save money. If your business offers discounts or promotions, this is an excellent way to entice someone to join your email list. • Exclusive content. If you don’t offer discounts, think of your email list as a VIP club. What could you offer in terms of exclusive content that only email subscribers receive?
  6. 6. Customers want something in exchange for their email address What would be enticing to a potential email subscriber? • In the know. Perhaps you partner with local organizations and hold events or activities that would be attractive to the potential email subscriber.
  7. 7. Keep it Old School 1. Paper sign-up sheet is still the best way to go. 2. Train yourself and staff to ask when face- to-face with prospects/customers 3. Fishbowl drawing at expos/tradeshows 4. Ask over the phone or on your voice mail recording 5. Check your current database and invite them to join Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com
  8. 8. Printed Materials 6. Tell people to sign up on your banner sign and other tradeshow materials 7. Use QR codes on business cards and brochures 8. Include information about your newsletter in your brochure. 9. Include in any print advertisement. Join our list win a prize. 10. Send a handwritten congratulatory note to People on the Move and other award winners. Insert a card with a URL to download a free gift/special offer/white paper. Use Constant Contact Toolkit to Help You Grow Your List
  9. 9. A study run by Epsilon shows that 63% of customers who signed up for emails from a site are more likely to do business with them.
  10. 10. Use Social Media 11. Add a sign up form to your Facebook tab. 12. Use Social Sharing in your email newsletter to encourage current subscribers to share with their networks 13. Run a Facebook contest using Constant Contact’s Social Campaigns. 14. Tweet about your newsletter. Let people know about upcoming deals being listed. Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com
  11. 11. Use Social Media 15. In your Youtube videos, tell people where to go and sign up. 16. Use the FB call to action button and link it to your newsletter sign up 17. Online social media groups/communities. When appropriate, let people know about your newsletter. 18. Add a newsletter sign up link to your social bios. 19. Pin your email newsletter to Pinterest. Sign up at http://tpolk05.constantcontact.comUse Constant Contact Toolkit to Help You Grow Your List
  12. 12. Online Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com 20. Sign-up form to your website. 21. Sign up link to your blog page and blog byline. 22. Opt-in option during online checkout 23. Require an email address to use store WIFI. 24. Offer downloadable content from your website in exchange for email address.
  13. 13. In Emails Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com 24. Add a Forward to a Friend link in current emails. 25. Add a sign up link to your email signature. 26. Add social share icons in newsletters. 27. Use DBJ’s event email feature and offer a downloadable resource or book an online appointment.
  14. 14. CONSTANT CONTACT has over 250 apps in its marketplace
  15. 15. By Mobile Use Constant Contact Toolkit to Help You Grow Your List Sign up at http://tpolk05.constantcontact.com 28. Constant Contact App to enter emails on the go. 29. Constant Contact’s Text-to-Join feature. 30. iCapture on your iPad as your electronic guest book.
  16. 16. 17 Text To Buy Text TARSHA to 99000 to get started with Email Marketing
  17. 17. Source: Marketingprofs.com 2016
  18. 18. 22 Grow with Constant Contact All the marketing campaigns you need Together in one place . Coupon Offers & Social Promotions Events & Registrations Polls & Surveys Newsletters & Autoresponders Get started today… http://tpolk05.constantcontact.com
  19. 19. Great offers for you today! Need an account? Already have an account?
  20. 20. $5/month for your first 3 months of Email If you buy today! Get 3 months of email marketing for only $5/mo. www.constantcontact.com/event-polk OR TARSHA to 99000 This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms. Exclusive Offers for Today’s Attendees
  21. 21. 5 Step 1: Create the Account Step 2: Enter Billing Info www.constantcontact.com/event-polk OR Text Tarsha to 99000
  22. 22. 6 Step 3: Enter Credit Card Info / Payment Processing Confirmation Notice www.constantcontact.com/event-polk OR Text Tarsha to 99000
  23. 23. Already using an Email Marketing tool? This D.I.Y. online program will help you develop an email marketing strategy so that you build a profitable list that will attract new clients and increase revenue. Includes:  Workbook  Instructional Video  Worksheets
  24. 24. 28 1. What is your biggest challenge with email marketing? 2. What are some unique ways you’ve grown your list? 3. How can I help you be a better email marketer?

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