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Recession Survival for Small Business

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You CAN live throught this economic downturn if you know what to do. Follow these tips to a better tomorrow.

Vicki Garcia has been in business for over 24 years helping small businesses survive, grow and thrive. If you want support, call me.

Published in: Business
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Recession Survival for Small Business

  1. 1. How to Survive, Thrive, and Prosper in the Recession An Interactive, Creative & Practical Guide To Getting Through The Current Economic Slowdown
  2. 2. Is This a Recession?
  3. 3. Crisis = Danger + Opportunity
  4. 4. Can You Survive?
  5. 5. Don’t Panic Keep it in Perspective Don’t Overreact Keep a Positive Attitude
  6. 6. Can You Thrive & Grow?
  7. 7. And, Keep a Positive Attitude! Look for Opportunities Be Prepared to Change Make a Plan
  8. 8. Operations Barbara Eldridge, President Mind Masters
  9. 9. Step 1 – Plan Essential Steps
  10. 10. Step 1 – Plan Essential Steps Clarify Your Vision Think Sub- contractors
  11. 11. Step 1 – Plan Essential Steps Clarify Your Vision Listen, Learn, and Innovate Whenever Possible Think Sub- contractors
  12. 12. Step 1 – Plan Essential Steps Clarify Your Vision Listen, Learn, and Innovate Whenever Possible Define the Results You Want Think Sub- contractors
  13. 13. Step 1 – Plan Essential Steps Clarify Your Vision Listen, Learn, and Innovate Whenever Possible Define the Results You Want Take Time to Make Strategic Plans Think Sub- contractors
  14. 14. Step 1 – Plan Essential Steps Clarify Your Vision Listen, Learn, and Innovate Whenever Possible Define the Results You Want Take Time to Make Strategic Plans Consider an Acquisition Think Sub- contractors
  15. 15. Step 1 – Plan Essential Steps Clarify Your Vision Listen, Learn, and Innovate Whenever Possible Define the Results You Want Take Time to Make Strategic Plans Consider an Acquisition Think Sub-Contrators Think Sub- contractors
  16. 16. Step 2 – Communicate
  17. 17. Step 2 – Communicate Engage in Strategic Work
  18. 18. Step 2 – Communicate Engage in Strategic Work Think and Act Like a Leader
  19. 19. Step 2 – Communicate Engage in Strategic Work Think and Act Like a Leader Know Exactly Who Your Customers Are
  20. 20. Step 2 – Communicate Engage in Strategic Work Think and Act Like a Leader Know Exactly Who Your Customers Are Quantify Key Processes
  21. 21. Step 2 – Communicate Engage in Strategic Work Think and Act Like a Leader Know Exactly Who Your Customers Are Quantify Key Processes Protect the Core Business
  22. 22. Step 2 – Communicate Engage in Strategic Work Think and Act Like a Leader Know Exactly Who Your Customers Are Quantify Key Processes Protect the Core Business Listen to Your People
  23. 23. Step 2 – Communicate Engage in Strategic Work Think and Act Like a Leader Know Exactly Who Your Customers Are Quantify Key Processes Protect the Core Business Listen to Your People Improve Communications
  24. 24. Step 2 – Communicate Engage in Strategic Work Think and Act Like a Leader Know Exactly Who Your Customers Are Quantify Key Processes Protect the Core Business Listen to Your People Improve Communications Outsource, Outsource, Outsource
  25. 25. Step 3 – Take Action
  26. 26. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business
  27. 27. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises
  28. 28. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises Reactivate Your Leads e
  29. 29. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises Reactivate Your Leads Strengthen Existing Relationships
  30. 30. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises Reactivate Your Leads Strengthen Existing Relationships Stay Upbeat
  31. 31. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises Reactivate Your Leads Strengthen Existing Relationships Stay Upbeat Automate
  32. 32. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises Reactivate Your Leads Strengthen Existing Relationships Stay Upbeat Automate Don’t Stop Growing
  33. 33. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises Reactivate Your Leads Strengthen Existing Relationships Stay Upbeat Automate Don’t Stop Growing Don’t do it Alone
  34. 34. Step 3 – Take Action Establish and Implement Systems for Every Aspect of Your Business Always Keep Your Promises Reactivate Your Leads Strengthen Existing Relationships Stay Upbeat Automate Don’t Stop Growing Don’t do it Alone
  35. 35. Marketing Vicki Garcia, President Marketing Impressions
  36. 36. Step 1 – Step it Up
  37. 37. <ul><li>Expand Your Marketing Efforts </li></ul><ul><li>Spend Your Time On What Really Matters </li></ul><ul><li>Study Your Market </li></ul><ul><li>Change Your Offer </li></ul><ul><li>Increase Your Networking </li></ul><ul><li>Be More Persistent </li></ul>
  38. 38. <ul><li>Start Making Referrals </li></ul><ul><li>Examine Your Personal Brand </li></ul><ul><li>Increase Your Marketing Efforts On Line </li></ul><ul><li>Start Social Networking </li></ul><ul><li>Increase Your Marketing Efforts Off Line </li></ul><ul><li>Dig Out Lost Proposals </li></ul>
  39. 39. <ul><li>Start Making Referrals </li></ul><ul><li>Examine Your Personal Brand </li></ul><ul><li>Increase Your Marketing Efforts On Line </li></ul><ul><li>Start Social Networking </li></ul><ul><li>Increase Your Marketing Efforts Off Line </li></ul><ul><li>Dig Out Lost Proposals </li></ul>
  40. 40. <ul><li>Spend Your Money On Marketing First </li></ul><ul><li>Track, Track, Track </li></ul><ul><li>Stop Any Image Advertising </li></ul><ul><li>Track The Productivity Of Your Sales People </li></ul><ul><li>Revamp Your Marketing Tools </li></ul><ul><li>Support Your Sales People </li></ul>
  41. 41. Step 2 – Change Your Model
  42. 42. <ul><li>See A Need And Fill It </li></ul><ul><li>Make Time For Face Time </li></ul><ul><li>Be Customer Centric </li></ul><ul><li>Expand Your Income Streams, Especially Passive Income </li></ul><ul><li>Look For Affiliations </li></ul>
  43. 43. <ul><li>Accept “C” Clients </li></ul><ul><li>Create Package Options </li></ul><ul><li>Carve Out New Niches </li></ul><ul><li>Research </li></ul><ul><li>Do More For Less </li></ul><ul><li>Move Quickly ! </li></ul>
  44. 44. Step 3 – Grow!
  45. 45. <ul><li>Seek To Expand Your Market Share   </li></ul><ul><li>Seek Customers Globally </li></ul><ul><li>Consider Offering Your Products Or Services On-line </li></ul>
  46. 46. Money Steven Leibold, President San Diego Business Advisors
  47. 47. <ul><li>Responding to Tough Financial Times </li></ul>
  48. 48. Don’t spend your money indiscriminately!
  49. 49. Move on Slow Payers Quickly
  50. 50. Place Customers on Auto Bill
  51. 51. Develop New Pricing Strategies
  52. 52. Outsource
  53. 53. Self Finance Customers
  54. 54. Bill Fast . . . Pay Slow
  55. 55. Keep Moving Forward
  56. 56. <ul><li>Remember! A Down Economy Weeds Out Your Competition Leaving The </li></ul><ul><li>Field Wide Open For </li></ul><ul><li>You! </li></ul>
  57. 57. Victoria Garcia [email_address] http://www.marketing-impressions.com 858-505-8-46

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