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How The Web Marketing Machine Works Pp For Small Business

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It's often easier to understand things if you can see a graphic. This shows you how the various elements of web marketing fit together like a client-grabbing machine.

This is the Power Point I've used successfully many times in Small Business marketing workshops.

Published in: Business

How The Web Marketing Machine Works Pp For Small Business

  1. 1. How The Web Marketing Machine Works
  2. 3. Feed Your Website <ul><li>Your Website is Now the Hub of Your Marketing </li></ul>That’s the good news & the bad news
  3. 4. Build a Great Site <ul><li>Keep the copy sparse </li></ul><ul><li>Talk about your customer, not you on the home page </li></ul><ul><li>Use keywords in the copy </li></ul><ul><li>Do-it-yourself sites imply your work is shoddy </li></ul><ul><li>Put human beings on your site </li></ul>Start with a plan.
  4. 6. Do’s & Don’ts <ul><li>Don’t </li></ul><ul><li>Create a Flash Site </li></ul><ul><li>Think Your Site is Finished and Relax </li></ul><ul><li>Write a WOW (Wall O’ Words) </li></ul><ul><li>Design & Write Your Own Site </li></ul><ul><li>Use Music </li></ul><ul><li>Stop All Your Traditional Marketing </li></ul>
  5. 7. Do’s & Don’ts <ul><li>Do </li></ul><ul><li>Use a Flash Header if You Want </li></ul><ul><li>Use Video on Your Site </li></ul><ul><li>Keep Updating Your Site Regularly </li></ul><ul><li>Insert Photos of Key People </li></ul><ul><li>Keep Learning </li></ul><ul><li>Direct People to Your Site </li></ul><ul><li>Get Professional Help </li></ul>
  6. 8. Your Job is to Get Visitors to Your Site <ul><li>Attract the Search Engines With </li></ul><ul><li>Educational Information </li></ul><ul><li>Inbound Links </li></ul><ul><li>Internal Links </li></ul><ul><li>Frequent Changes to the Site </li></ul><ul><li>Professional Search Engine Optimization </li></ul>
  7. 10.   Press Release Media PRWeb (link to your site)     Website Article Directory Submission to an Editor     Blog (link to your site) Book Email Newsletter (link to your site) The Life Cycle of One Article Yes, I am a “thought leader!”
  8. 14. Be Sure You Are On Local Directories Order more inbound links!
  9. 15. Your Next Job is to Build Relationships <ul><li>Build a Database of Contacts in the Real World </li></ul>
  10. 16. Your Next Job is to Build Relationships <ul><li>And On Line </li></ul>
  11. 17. Start Communicating With Your Contacts
  12. 18. Drop Your Hook Where the Fish Are Biting
  13. 19. Drop Your Hook Where the Fish Are Biting
  14. 20. Track Your Visitors
  15. 21. Have Fun!
  16. 22. Victoria Garcia [email_address] http://www.marketing-impressions.com 858-505-8046

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