FREE Do It Yourself Link Building Strategies to  Increase Your SEO    Vicki Garcia, President    619.660.6037
The Answer!
Strategy1. Know Your Keywords       Do a little research(http://www.googlekeywordtool.com/
Strategy2. Group Your Keywords into marketsectors &Categorize your keywordsinto Subjects (So, if you sold gardening suppli...
Strategy3. Focus Your Link Building on EachMarket Sector (or niche)•Gas barbeques•Charcoal barbeques•Portable barbeques•Ba...
Management & Metrics   4. Determine Who Will Do the Work“Work flows to whoever is willing to take it.”
Management & Metrics5. Can You Make Rapid Changes toYour Website?•    Do new blog posts     need approval?•    Can you all...
Management & Metrics6. Be Sure You Have a Tool toMeasure ResultsYou can trackwhere your trafficis originating
Management & MetricsWe Recommend www.VisiStat.com$29 per month if you sign up on line.$20 per month if I set it up for you...
Management & Metrics
Management & Metrics
Prospect Hunting7. Find Relevant Blogs.Make comments,don’t mentionyourself at first
Prospect Hunting8. Monitor News SitesStay informed,comment, be supportiveand helpful, make friends
Prospect Hunting9. Build a Press List     Journalists, on-line wire services     (http://www.prweb.com/)
Prospect Hunting      10. Join Forums      Register, use your      signature, be helpful,      earn trustOnline forums are...
Prospect Hunting11. Look for Specialized Social Sites   http://tinyurl.com/3j495be   Here’s a list
Prospect Hunting12. Look for Specialist Groups onBig Social Sites
Prospect Hunting13. Look for Local Sites & SmallNews Sites    Make Contact    Search for a forum
Prospect Hunting14. Join Local Trade and NetworkingAssociations        Get active in the real world.Your website should be...
Prospect Hunting  15. Require Vendors and Suppliers  to Link to Your WebsiteQuid Pro Quo = A Favor for a Favor
Prospect Hunting16. Submit Articles on Your Topic(Don’t forget the importance ofKeywords)www.ezinearticles.com
Prospect Hunting17. Find Directories    Submit your site once it is    established.     Always get a review.
Prospect Hunting18. Search Your Target KeywordsFrequentlyRead all you canand follow thewebsites theyMention.
Creating ContentThe Internet Lives on Content     Write it!
Creating Content19. Look for Great Content    See what other people are    posting for examples.    Practice, practice, pr...
Creating Content    20. “Repurpose” Other People’s    Content             Or, rewrite it yourself.    Caution: Never use a...
Creating Content21. Send Industry News toIndustry websites.    Use Keywords, especially in the    headlines    Provide a r...
Creating Content22. Invite Comments    Get ideas, reality checks,    controversies started.
Creating Content23.   Interview Experts24.   Review Other Websites25.   Conduct Surveys26.   Present Case Studies27.    Cr...
Creating Content29. Create Videos (post on YouTube)30. Create Slide Show (post onslideshare.net)31. Publish infographics –...
Creating Content32. Create RSS Feeds33. Publish & Distribute aNewsletter (post it everywhere)34. Submit to site-of-the-day...
Creating Content35. Spend Some Money on GooglePay-Per-Click36. Pay for http://www.urlwire.com/
Get Real        You Can’t Do        All of This and        Do it Well.A glass full is better than severalglasses nearly em...
Visit Our New Website!www.marketing-impressions.com       For more great info and tips!
Do it yourself link building strategies to increase your seo
Do it yourself link building strategies to increase your seo
Do it yourself link building strategies to increase your seo
Do it yourself link building strategies to increase your seo
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Do it yourself link building strategies to increase your seo

  1. 1. FREE Do It Yourself Link Building Strategies to Increase Your SEO Vicki Garcia, President 619.660.6037
  2. 2. The Answer!
  3. 3. Strategy1. Know Your Keywords Do a little research(http://www.googlekeywordtool.com/
  4. 4. Strategy2. Group Your Keywords into marketsectors &Categorize your keywordsinto Subjects (So, if you sold gardening supplies, for example)•Seeds•Plants•Garden furniture•Water features•Barbeques
  5. 5. Strategy3. Focus Your Link Building on EachMarket Sector (or niche)•Gas barbeques•Charcoal barbeques•Portable barbeques•Barbeque accessories
  6. 6. Management & Metrics 4. Determine Who Will Do the Work“Work flows to whoever is willing to take it.”
  7. 7. Management & Metrics5. Can You Make Rapid Changes toYour Website?• Do new blog posts need approval?• Can you allocate time regularly?
  8. 8. Management & Metrics6. Be Sure You Have a Tool toMeasure ResultsYou can trackwhere your trafficis originating
  9. 9. Management & MetricsWe Recommend www.VisiStat.com$29 per month if you sign up on line.$20 per month if I set it up for you.Email me at vicki@marketing-impressions.com orcall 619.660.6730
  10. 10. Management & Metrics
  11. 11. Management & Metrics
  12. 12. Prospect Hunting7. Find Relevant Blogs.Make comments,don’t mentionyourself at first
  13. 13. Prospect Hunting8. Monitor News SitesStay informed,comment, be supportiveand helpful, make friends
  14. 14. Prospect Hunting9. Build a Press List Journalists, on-line wire services (http://www.prweb.com/)
  15. 15. Prospect Hunting 10. Join Forums Register, use your signature, be helpful, earn trustOnline forums are an online destination used to meet, share ideas andask questions to people who have a shared interests, their very natureprovides for access to communities of people interested in somethingvery specific.
  16. 16. Prospect Hunting11. Look for Specialized Social Sites http://tinyurl.com/3j495be Here’s a list
  17. 17. Prospect Hunting12. Look for Specialist Groups onBig Social Sites
  18. 18. Prospect Hunting13. Look for Local Sites & SmallNews Sites Make Contact Search for a forum
  19. 19. Prospect Hunting14. Join Local Trade and NetworkingAssociations Get active in the real world.Your website should be listed ontheir directory. Contribute totheir content and have a link toyour website.
  20. 20. Prospect Hunting 15. Require Vendors and Suppliers to Link to Your WebsiteQuid Pro Quo = A Favor for a Favor
  21. 21. Prospect Hunting16. Submit Articles on Your Topic(Don’t forget the importance ofKeywords)www.ezinearticles.com
  22. 22. Prospect Hunting17. Find Directories Submit your site once it is established. Always get a review.
  23. 23. Prospect Hunting18. Search Your Target KeywordsFrequentlyRead all you canand follow thewebsites theyMention.
  24. 24. Creating ContentThe Internet Lives on Content Write it!
  25. 25. Creating Content19. Look for Great Content See what other people are posting for examples. Practice, practice, practice
  26. 26. Creating Content 20. “Repurpose” Other People’s Content Or, rewrite it yourself. Caution: Never use article spinners“Plagiarism remains tolerated by 21st century artists.” http://en.wikipedia.org/wiki/Plagerism
  27. 27. Creating Content21. Send Industry News toIndustry websites. Use Keywords, especially in the headlines Provide a regular supply, so you develop a following.
  28. 28. Creating Content22. Invite Comments Get ideas, reality checks, controversies started.
  29. 29. Creating Content23. Interview Experts24. Review Other Websites25. Conduct Surveys26. Present Case Studies27. Create Lists (10 best, etc.)
  30. 30. Creating Content29. Create Videos (post on YouTube)30. Create Slide Show (post onslideshare.net)31. Publish infographics – make complexsubject understandable (see sample)Always have a link back to your website
  31. 31. Creating Content32. Create RSS Feeds33. Publish & Distribute aNewsletter (post it everywhere)34. Submit to site-of-the-day sites
  32. 32. Creating Content35. Spend Some Money on GooglePay-Per-Click36. Pay for http://www.urlwire.com/
  33. 33. Get Real You Can’t Do All of This and Do it Well.A glass full is better than severalglasses nearly empty.
  34. 34. Visit Our New Website!www.marketing-impressions.com For more great info and tips!

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