J’adore Chocolat  Marketing Plan  Chui Tsz Yan Gladys      Koh Jia Yen Kwan Cheuk Him Derek  Wong Yik Yu Bernice
CONTENTMarketing MixTarget customerMain competitor analysis—VEROBudget for expensesSales forecastMarketing Control
Competitor---Direct       L ocati on   T ar get customer     P r oduct categor i es and           P r oduct for m
Competitor---Indirect•Product categories•Product forms•Distribution
Jadore ChocolatMission: To satisfy every woman’s desireto stay healthy, fit and beautifulwith our chocolate temptations.”
Market Strategy:Product DifferentiationJ’ADORE CHOCOLAT will specialize in fine homemadechocolates and gift baskets.J’ADOR...
J’ADORE CHOCOLAT SignatureProducts: Sugarless Chocolatesand Low CarbohydrateThe selections are designed to cope with thegr...
Distribution Network(Place)
Promotion management:
PRICING• Competitive benchmarking with  main competitors• Calculation of overall production  costs• Seasonal discounts pri...
Analysis of Target Customers• 30 to 50-years-old Businesswomen• 234,300 businesswomen  monthly income ≥ $20,000
Analysis of Target Customers
Analysis of Target CustomersOptimisticSeasonal SalesForecast
Budget Expenses
Sales ForecastSales = Number of customers*average spend per visit*days in amonthNumber of customers:80*50%=40 (at least 9 ...
Sales ForecastMonth     Jan      Feb       Mar        Apr       May      JunSales     --       42000     46500      45000 ...
Marketing Control• Contingency plans  Respond to  changes1. Review and check revenue and cash  flow2. Regular checks on i...
Chocolatier (Sem 1, group 6)
Chocolatier (Sem 1, group 6)
Chocolatier (Sem 1, group 6)
Chocolatier (Sem 1, group 6)
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Chocolatier (Sem 1, group 6)

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We are Group 6, from Seminar 1. We are presenting a chocolatier business concept in International Finance Centre, Hong Kong. Please spend some time to download the powerpoint slides with audio in it. Thank you.

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  • Here is our rundown.
  • To ensure the freshness and high-quality of our products, we only provide direct distribution of our products. Concerning of the limitation of some products, customer can reserved the limited collection online.
  • This is a chart showing low season month where we only supposed the cost of production and trial product.
  • Chocolatier (Sem 1, group 6)

    1. 1. J’adore Chocolat Marketing Plan Chui Tsz Yan Gladys Koh Jia Yen Kwan Cheuk Him Derek Wong Yik Yu Bernice
    2. 2. CONTENTMarketing MixTarget customerMain competitor analysis—VEROBudget for expensesSales forecastMarketing Control
    3. 3. Competitor---Direct L ocati on T ar get customer P r oduct categor i es and P r oduct for m
    4. 4. Competitor---Indirect•Product categories•Product forms•Distribution
    5. 5. Jadore ChocolatMission: To satisfy every woman’s desireto stay healthy, fit and beautifulwith our chocolate temptations.”
    6. 6. Market Strategy:Product DifferentiationJ’ADORE CHOCOLAT will specialize in fine homemadechocolates and gift baskets.J’ADORE CHOCOLAT develops the key feature product ofsurge-free chocolate.•Fine Homemade Chocolates 7 Chocolate categories
    7. 7. J’ADORE CHOCOLAT SignatureProducts: Sugarless Chocolatesand Low CarbohydrateThe selections are designed to cope with thegrowing trend of healthy lifestyle amongbusinesswomen. Relax 2sizes Taste Gift Baskets
    8. 8. Distribution Network(Place)
    9. 9. Promotion management:
    10. 10. PRICING• Competitive benchmarking with main competitors• Calculation of overall production costs• Seasonal discounts printed on magazines’ vouchers Minimum: HKD 70 Maximum: HKD 100 for every 100 grams of chocolate
    11. 11. Analysis of Target Customers• 30 to 50-years-old Businesswomen• 234,300 businesswomen monthly income ≥ $20,000
    12. 12. Analysis of Target Customers
    13. 13. Analysis of Target CustomersOptimisticSeasonal SalesForecast
    14. 14. Budget Expenses
    15. 15. Sales ForecastSales = Number of customers*average spend per visit*days in amonthNumber of customers:80*50%=40 (at least 9 times)40*9=360 (average total number of customers penetrating)360/30=12 (average daily penetrating customer)It is predicted that during peak seasons of chocolate sales, there will be20 penetrating customers on a daily basisAverage spend per visit: Days in a month: Month Feb 28 (February) Sales 42000 Peak seasons: •November – January (Winter) •February – June (Festivals)Thus:Sales of February= Number of customers*average spend per visit*days in a month= 20*75*28= 42,000
    16. 16. Sales ForecastMonth Jan Feb Mar Apr May JunSales -- 42000 46500 45000 46500 45000Month Jul Aug Sep Oct Nov Dec TotalSales 27900 27900 27000 27900 45000 46500 427200Sales = Number of customers*average spendper visit*days in a month
    17. 17. Marketing Control• Contingency plans  Respond to changes1. Review and check revenue and cash flow2. Regular checks on inventory3. Meeting between managers and subordinates

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