Strong vision follows an evolutionarypath, just like in nature.Nature, shows rapidly changes becauseof changes in eco-systems.The only difference with nature isthat we can introduce or change eco-systemsin the real world to initiate rapid changes.
Location based services • Share your location = bye bye privacy • GPS drains your phone’s battery • Friends have to use it as well
Evolution of online social networks• Perfect timing for a new eco-system: • Developers • Brands • Agencies • Online social sharing• Small groups make the product evolve
Evolution of online social networks• Who solves the privacy issues?• Who secures my photos, data and social graph?• The mobile advertising space…
Make markets more efﬁcient. Go disrupt an eco system! Or create new markets.
You cannot do this on your own!• Investors want you to have a partner• Maximum of 3 founders to avoid control issues How many partners?
What to look for?• Someone who has different skills than you• Someone with the same work ethic• Someone who has the same vision about product development• Find people with similar values Choose your partner wisely
“Don’t start a startup because you want fameor fortune. Do it because you are obsessed in solving a problem.”
• King Yiu Chu, chinese/dutch passionate, experienced and creative mobile product manager with visionary skills and a sharp eye for details.• Michael Gachet, a curious, passionate and creative French engineer with an entrepreneurial streak, a solid software and product development experience.
Venture funding• Startups are money drainers!• funding = losing shares = losing control create value with millions of users who love your product
Venture funding• What’s the investors track record with startups?• Can they fund a second time?• Do they have some of their own money in play?• What’s their sweetspot?• Are they just as excited as you are?• Show them at least a minimal viable product Investors are NOT your friends!
Venture funding• Hire a ﬁnancial & legal advisor• Get to know all the details about VC’s
EXPLORE APPS IN THE SAME CATEGORY • Learn how they work • Learn how the ﬂows work • Read the reviews • Read comments about the apps on forums • Ask people what they think about it
PRODUCT DEVELOPMENT“If you are not embarrassedwhen you ship your ﬁrstversion, you waited too long”Matt Mullenweg, CEO & Co-founder of Wordpress
PRODUCT DEVELOPMENT“The best products inthe world start out asfeatures.”Kevin Systrom, CEO Instagram
PRODUCT DEVELOPMENT“You can’t learn if you can’t fail.”ERIC RIES, former CTO IMVU
PRODUCT DEVELOPMENTdevelop a minimal viable product to get your ﬁrst VC funding
PRODUCT DEVELOPMENTMinimal Viable Product1. Focus on one use case which addresses the problem2. Start with a minimal core of features3. Release and listen to your users4. Question your initial assumptions based on feedback5. Change and repeat
PRODUCT DEVELOPMENT• Don’t focus on backend development• Focus on what the customer can see and test
PRODUCT DEVELOPMENT• Prepare yourself for building a bigger team• Bring in tools to manage and record progress STAY LEAN & STAY FOCUSSED ON YOUR OBSESSION
GO TO MARKET STRATEGY• Launch within the right target group• Organize a launch event to start building your eco-system• Build virality into your product from the start• Don’t spend money on advertising• Don’t be afraid to take bold decisions
AFTER LAUNCH• Kill your darlings• Evolve fast• Stay lean & stay focussedPull the plug in time whenyou recognize you’ve failed!
“Stay stubborn when it comes to your vision.But listen when users tell you to change.”