Wal-mart vs Blogosphere

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Wal-Mart startte de ‘Wal-Marting Across America’ campagne, waarbij een camper door de VS reed en langs de plaatselijke Wal-Mart parkeerplaatsen ging. In de camper zaten Laura St. Claire en Jim Thresher, die toevallig genoeg alleen maar werknemers van Wal-Mart ontmoetten die zeer positief over het bedrijf waren. Businessweek vond dit ook allemaal té toevallig en ging op onderzoek uit.

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Wal-mart vs Blogosphere

  1. 1. Wal-mart vs Blogosphere It’s all about socialising, sharing and creating Marco Derksen (Marketingfacts) 4 februari 2007
  2. 2. Wal-mart vs Blogosphere Wal-Marting Across America
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  18. 18. Wal-mart vs Blogosphere Wal-Marting Across America Wal-marting Black Friday
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